Social media enables brands to connect more directly with current or potential end users (and God knows why you’d want to inflict that wound on yourself). It also opens up the flood gates to the great unwashed (ditto)
I think life would be much more civilised if we could return to the times when an amusingly stern letter condemning a company like BMW was published - with no response at all from the editor - in CAR magazine.
Does one have an XE or an XF? Not a poncey SuV I hope..?
The Younger Mrs S. "likes" XE since some flash Herbert she knoe gave her a lift to the town centre a few months ago. Now she's making noises that Gerrard, the household Stilo seems to be "getting on a bit".. and "probably needs to be retired.
She might have a point ... and Jags are famously the only car less reliable than an Alfa, so they do have some appeal, if Giulia's don't drop in value quick enough any time soon.
BMW puts up an FB page, with the odd article about how the new 1-series is now exactly the same/dead-ringer for the old one but is available in a sexah new "Amore Red" paint option (£1750 extra).
Joe Punter, the regional sales manager for a photocopier sales company "Likes" the Amore Red post.
Joe Punter's mate, Fat Larry the builder, sees the "Like" and chimes in, saying the new 1-series "...has indicators. Does it really need them?"
Fat Larry's mates Stan and Lucy see Larry's post and click on the linky to BMW's post to read his, and the million other hilarious and negative comments.. but don't click anything.
ALL of Joe's, Larry's, Stan's and Lucy's FB FB Friends get BMW advertising sent to their FB feed. None of them know of, or go to the BMW FB page where 500 people have slagged off the original "Amore Red" 1-series post.
All retailers are at it, but the supermarkets are the worst:
Make this a magical Christmas with Aldi.
Make this a special Christmas with Morrison’s
What on earth has Morrison’s got that’s going to make Christmas ‘special’? And, for that matter, what’s Aldi got that’s going to make Christmas...
At a loose end yesterday, I popped into an HMV. One of the records - yep, proper vinyl! - on display, was entitled ‘classic cuts, Northern Soul’. Although I’ve heard of the term Northern Soul, I thought a look at the list of artists would shed some light on what Northern Soul is. This is where I...