Yeah, I think you missed my point. I realise both new and old Pumas are based on their respective Fiesta platforms blah blah blah but the guy who invented the knife didn't then take the same base metal, stick some prongy things on it and call that a knife as well.The original Puma was based on the Fiesta of the time.
The new Pima is based on the current Fiesta.
Nobody is making any money making Coupes but they are making money on Sport Utility Vehicles for which there is a market.
People like curvaceous cars. A curvaceous SUV based on the Fiesta makes sense.