"The independent and voluntary Expert Council, comprising
37 opinion-formers. Council members individually awarded each brand a rating from 1-10 and were not allowed to score brands with which they had a direct association or were in direct competition to.
A nationally-representative group of just under 3,000 British adults, accessed via an SSI online panel.
The opinions of the Expert Council (80%) and the British public (20%) were combined and the best performing brands awarded CoolBrands status."