[giordano92]

Looking through some Alfa TV Commercials and I came across three ARNA ones. Rather catchy for 1984, but i must laugh at 21secs, as it already depics the bonnet up :lol: i guess its Alfa warning you... expect problems :cheese:

Just over 50,000 sold in its lifetime 1983-87, i guess the car was terrible, but the marketing quite entertaining. I think Alfa's main perogative was to convince buyers that you could indeed afford an Alfa Romeo and be a true enthusiast despite half of it being a Nissan. Hence "ARNA e sei subito Alfista" which translates to ARNA, you will soon be an Alfa enthusiast.

To the motoring world, Alfa and Nissan proclaimed that you would have the best of both worlds in an affordable hatchback. That being Italian style and superb Alfa driving dynamics with reliable Japanese mechanics and electrics. However the tables turned with the looks not exactly being that easy on the eye and the reliability and build quality iffy.

Anyways, take a peak at the TV Commercials :thumbs:

‪Spot Anni 80 - Arna Alfa Romeo (1984)‬‏ - YouTube (Look at 21secs Alfa did warn their buyers :lol

and

‪Alfa Romeo "Arna" - Pubblicità (1984)‬‏ - YouTube (The passionate Italian at 23secs)

and

‪Alfa Romeo Arna 1984‬‏ - YouTube

Salute, Giordano.

 

[suds]

Great car need another:inlove::inlove::inlove: ciao daz

 

[michaelb]

What were they thinking of?:wow:

 

[alfapud]

ARNA... the alfa we try to forget...

 

[dpat]

deary me, a nissan cherry with an Alfa badge :lol:

 

[alfapud]

deary me, a nissan cherry with an Alfa badge :lol:

it's got an AR flat four in it...

 

[Alfageezer]

My god Alfa have made some really bad cars in the past:lol:

 

[alfapud]

My god Alfa have made some really bad cars in the past:lol:

not really, i think the ARNA is the only one

 

[Gibbo]

Why do you all think the Arna was bad?

I thoroughly enjoyed mine.

Folklore isn't always right, you are allowed to make up your own mind

 

[alfapud]

Why do you all think the Arna was bad?

i was basing my opinion on design, sales figures and reviews of the time. your one good review is a boat in the sea of bad ones gibbo.

although i am sure the engine was bulletproof!

 

[giordano92]

I think it was bad because it was an Alfa. If the same model was in fact a Nissan badged car then maybe the reports wouldnt have been as bad. I think people just expected more from an Alfa and this was its shortfall.

Salute, Giordano.

 

[rcollie]

I think it was bad because it was an Alfa. If the same model was in fact a Nissan badged car then maybe the reports wouldnt have been as bad. I think people just expected more from an Alfa and this was its shortfall.

Salute, Giordano.

It was available with a Nissan badge as well - Nissan Cherry Europe.

I liked them both, they were greats sources of parts in the scrap yards for my Suds in the early ninties:lol:

 

[giordano92]

It was available with a Nissan badge as well - Nissan Cherry Europe.

I liked them both, they were greats sources of parts in the scrap yards for my Suds in the early ninties:lol:

But its the ARNA that is remembered for being terrible :lol: more so then the Cherry.

Salute, Giordano.

 

[cupholder]

Design was poor - but it was a Nissan body. Was it really any worse that the Alfa 6 or 33

Sales figures - over 50000 for a car which required little effort from an ailing company wasn't bad.

The review of the period in Autocar was actually quite good - obviously didn't like design and fuel consumption.

Terrible? Better to drive than you might like to imagine.

Great advert though!

 

[alfapud]

Design was poor - but it was a Nissan body. Was it really any worse that the Alfa 6 or 33

yes! :lol:

 

[howell811]

Those ads are dire !