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It seems that Alfa Romeo and Lancia used to occupy the same upmarket position in the marketplace.
Question is, is there still room for them both?
Maybe marchionne would be doing the right thing by concentrating efforts on Alfa Romeo. Has Lancia made anything memorable since the last Delta integrale, which was 20 years ago ?
Its fate currently looks like that of the Triumph brand under BL in the early 80s
 

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Lancia had it's death warrant signed before Geneva.

Only the Ypsilon remains for now.

Doors will close on it's retirement.


:(
 

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I think the problem (well, one problem) with Lancia is the definition of a luxury brand.

In the 80s, Ford thought luxury was calling an Escort a Ghia, giving it a sunroof, some fake wood and some coach lines.

In the 80s, VW showed how shallow 'luxury' was by giving us quality, instead. The MK2 Golf was well made, quiet, durable, hard wearing and safe. It wasn't mutton dressed as lamb, it wasn't trying to be (and my God I hate this word) 'Posh', it was just being a good car. And of the two (Escort/Golf), which became the darling of families?

It was the earnest car, the honest one. The Golf.

Outside of a Rolls Royce, what is a luxury car? Is it even something that anyone wants these days? I can measure performance. That's easy. How do you measure luxury? Electric windows? Nah. Power steering? Nah? Outstanding customer service support 24/7? Hmm, might be something there...

Why can't Lancia make sporty cars that compete with Alfa? If you think about it, in-house complimentary competitiveness is what VW has done. If you don't like the Golf, we offer you the Leon. If you don't like that, look at the Octavia. Not fussed on that? Here's the A3 (ok, allowing for price differences). But you get the idea - you end up buying a VW product, which in VW's eyes is better than you going off its umbrella brands and buying a Megane or a Bravo, instead.

I once heard someone define the difference between Alfa and Lancia as: "Lancia is for the man who drives fast sometimes. Alfa is for the man who drives fast all the time." Ok, allowing for the crudeness of that statement, could Lancia survive as an almost Alfa competitor that majors on grace and is 'premium practical' over the vagueness that is 'luxury'?
 

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They fumble the ball with the Delta. And then is was curtains. :(
I drove a new Delta in Italy, and it was an Escort Ghia. Fundamentally crummy, but dressed up as 'luxury'. It wasn't possible to reassess/revaluate that initial impression because within 24hrs of collecting it, it broke down.
 

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To me Delta evokes "Rallye", something that would compete against
an A3/Seat Leon. But with a bit more class.


Not some kind of leftfield stretched hatchback. (Which could have worked
if given another Greek letter, perhaps?)

:(
 

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I loved my much derided 'upmarket Fiat ' Lancia Beta 1300 in 1979.
This was the period of Fiat taking over and diehard Lancia enthusiasts were not happy.
It also followed the rot problems of the Mk1.
But I enjoyed 8 years in a dreamy cream car with dreamy cream upholstery with matching headlining and door panels.
That little twin overhead cam engine was a delight, the tiny capacity meaning I had an excuse to make it scream a bit.
It's still a shame that Lancia is fading.
 

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Discussion Starter #13
Only the Ypsilon pretty soon. Very sad. The Chrysler Delta has started to plummet in value already at first sight too.
 

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The main problem with the current Delta is the styling which is very marmite to say the least, and the Ypsilon isn't much better.

I think it is a shame the way Lancia has been mismanaged right back to the Integrale.

Lancia back then made proper pocket rockets, where as Alfa made sporty ones with a hint of luxury and style.

If they had kept that sort of formula maybe things might have worked out differently?
 

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Discussion Starter #15
I had three Lancia Dedras with their rosewood and Alcantara and much preferred them to the 155 version which was in no way as luxury. I seriously looked at a new Alfa instead of the last Dedra but they were not very enticing and I loved the lampredi twin cam.
 

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Can't really add much to this thread, other than I enjoyed very much owning one HPE and one Thema turbo 16v.

Both were memorable cars in a slice of my life with no regrets, and both left me with fond memories of the cars and Viva Lancia? :):
 

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Discussion Starter #17
I still get Viva Lancia as I haven't cancelled my LMC membership. They published a book about Lancia in Britain recently and I wanted to read more about Barry Waterhouse etc.
 

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Barry was such a great character who really knew his stuff, and also quite frequently ruffled more than a few feathers of those other 'experts' out there at that time.;)

VL stopped his advert whereby he showed a no entry sign with the statement the Bull***t Stops Here. :lol:
 
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