Or even a person comes in to look at a Citroen DS five door thing and realises the equivalent Alfa is better and not just because the rear door window actually opens . They might buy the Giulietta .Maybe it is a clever strategy...
Someone comes in looking for an Alfa. but doesn't like the Giuliette or the Mito.
They can then say "How about one of these".
I don't mind some Citroens, the C4 coupe was a good looker and the C2 VTS does appeal to me as a fairly Nippy car with reasonable fuel economy.
Nothing changes there, then! My last Alfa had allegedly been through their "166-point check"; too bad they missed minor details like knackered front suspension, worn tyres, sloppy gearchange, etc!If the quality of their second hand stock is as good as the red Spider for sale at SAD I'll give them a miss.
Other premium brands sell alongside volume makes with no problems. You don't get to be a "premium" brand by telling the world you are one, you do it by delivering premium quality . . . dare I say it, like Citroen is doing with the DS range?The fact that ARUK are content for their dealers to operate as multi-franchise single site operators punting volume brands alongside ARs is another reason why Alfa will continue to struggle in the UK to be perceived as a genuinely premium brand and why 30,40,50+ £K Alfa Romeos are doomed to either fail over here or never appear.
I'd have to disagree with that I'm afraid.Other premium brands sell alongside volume makes with no problems. You don't get to be a "premium" brand by telling the world you are one, you do it by delivering premium quality . . . dare I say it, like Citroen is doing with the DS range?
I can't understand what all the fuss is about Mangoletsi selling Citroens. It's nothing new - they "sold" me a Citroen three years ago! :lol:
Could have been worded better - when I said "alongside" I meant on the same site, not necessarily the same showroom.I'd have to disagree with that I'm afraid.