Hyundai has filed to reserve the name ‘Pavise’ with New Zealand’s trademark office, potentially signaling the arrival of a crossover that utilizes the badge.
While it would be odd for Hyundai to file a trademark that would be used globally in New Zealand, this isn’t an unheard of practice. For example, we recently discovered that Aston Martin had filed to claim the legal rights to the name ‘Valen’. It first filed for the name in Lebanon before later moving to reserve it domestically in Britain.
It’s for this reason that we think Pavise could be used on a Hyundai crossover. After all, a word that means “shield” doesn’t really evoke performance, and Pavise doesn’t sound particularly exciting. Perhaps it could be for a “coupe version” of an existing crossover? Maybe a boxy off-roader? Maybe it’s for a new autonomous concept that shields its occupants from danger continue reading...