Dwelling on the architecture a little? Do we think RWD will equate to sales and profit?
Certain types of cars are best being FWD and other types of cars are best being RWD. For example small sports car and premium exec saloons - RWD. People carriers, medium sized hatchbacks, superminis - FWD. To me it sounds like BMW & Alfa are both heading in the same direction, which is having the appropriate drivetrain for the type of car being sold.BMW obviously don't think so because they are getting into fwd just as Alfa goes the other way.
The 2 series active tourer is Mini based already and it lacks the BMW proportions but it looks a bit like the Alfa Spider equivalent Z4. Http://www.autoexpress.co.uk/bmw/2-series/active-tourer . The Z4 sells with big discounts because it's there for image but there's a limit to how many people want/need a two seat convertible .I suspect BMW's main reason for 1 series to be FWD was so they could platform share with the Mini brand. It would not be possible to turn a Mini into a RWD car but 1 Series owners seemed to think it was FWD anyway ... so no barrier to sales there.