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The "one to watch" award goes to the Alfa ALFA ROMEO GIULIA NAMED "ONE TO WATCH IN 2016" IN FLEET WORLD HONOURS 2016 - Press - Fiat Group Automobiles Press
Not sure what he meant about the 155 /156 either. In terms of brand awareness the 155 /156 had a lot of coverage (DTM, BTCC in particular for the 155) and the 156 styling won a lot of people over. In terms of fleet sales neither were on terms with the volume manufacturers as far as i am aware.192,618 v 680,000
The 155 was actually quite successful in Italy - not sure about other countries. I know that it was well known in the UK and Germany due to the BTCC and DTM; there's a clip from the 1993 Norisring DTM race on Youtube, shot by a guy in the grandstands and when two 155s go past a 190e for the lead, you can hear the crowd cheering...and that's what Alfa might need in the immediate future.Not sure what he meant about the 155 /156 either. In terms of brand awareness the 155 /156 had a lot of coverage (DTM, BTCC in particular for the 155) and the 156 styling won a lot of people over. In terms of fleet sales neither were on terms with the volume manufacturers as far as i am aware.
Giulia is in a very different market to 155/156 and will be interesting to see what happens looks promising so far.