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Discussion Starter #1
Damien Daly is back from Turin..
Let’s hope they get their sales up in the U.K.
 

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Lets hope they don't concentrate on one of their portfolio to the detriment of the other. Is there a similarity marketing wise between AR and Jeep or Arbarth and Fiat? Or is it a case of Little and Large?
 

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The Geneva show stand where Jeep and Alfa we’re sharing felt odd. Maybe they’re complimentary to each other but Abarth needs to be kept away from the Fiat they are based on perhaps?
 

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I can see that Jeep and Alfa are the higher quality/price/value/margin and Fiat is the more junior brands over the other side of the showroom. Abarth belongs more with Jeep/Alfa but if you wanted to divide the four brands into pairs, I can see why it goes with Fiat.


Ralf S.
 
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