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Discussion Starter #1
Am I right in thinking the following
1. ARUK only make money on the profit from every car (or parts) sold in the UK.
2. If you sell less cars, then the costs of ARUK to sell those cars basically goes up as a share of each car.
3. Less dealers mean less chance to sell cars and again costs for ARUK go up.

We can't be far from the point where there is very little point in ARUK doing business if all they are is a cost on top of the price of the car. We moan that they don't advertise many Alfas at the moment.
 

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Especially against companies are in it for the long term.
And “BMW issued a profit warning last month, saying it faced “significant” fines after a long-running probe by EU regulators indicated the company had colluded with other German car-makers to delay the introduction of anti-pollution technology on cars.7 May 2019”
 

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Lack of models and lack of dealers means less sales. Less sales means less profit and less money for dealers and new models.

It's a downward spiral unfortunately.
 

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Alfa Romeo are trying to do what the German companies, like BMW in particular, did from the eighties onwards by going from a luxury to a premium “brand”. There was scope for that then. That was a different world before the currency of the mark was devalued by getting to the euro. Also, Alfa has been devalued by staying mainstream and not maintaining premium prices such as the Giulietta’s by keeping models unchanged for too long. They have tried to reestablish it by only having more expensive models. And then in theory they can maintain that position by updating them and keeping the Quadrifoglio versions as aspirational. Also, by improving the “books” to position themselves with bigger markups they should be a more attractive takeover proposition. PSA clearly fail , along with Opel/Vauxhall, to operate in the premium sector. So, it did it’s job and the Elkann/Agnelli clan got their money back on the investment.
 
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