Car makers like Porsche, Mercedes, BMW, Audi etc. (even the unproven Jaguar and Bentley offerings) are building SUVs at very little cost on existing platforms and coining it.Alfa building an SUV and calling it the Stelvio, there are two things wrong with that,... actually everything is wrong with that,- I know its for commercial reasons but just leave the boring ugly stuff to Fiat for gods sake
There are people in some countries who think the sports cars made by Porsche are the add-ons to the range as the Cayenne is the big seller there. Jaguar no longer belongs to Ford and continues to be subsidised by LandRover as part of JLR. The new Spider is not an Alfa as all Maseratis and Alfas are Italian built and Fiats are sourced in Poland and so on. The Spider is Japanese. Lifestyle models are by definition the cars people buy so I don't see any reason Alfa shouldn't build them instead of 3-box cars which are a dying breed; the Giulia....Fiat should treat Alfa like Ford did with Jag, allow it to make lower volume higher range production models - preferably sporty ones, after all Fiat already make a SUV and is anyone really going to buy a Alfa SUV because they think it comes with soul and will storm up the Stelvio in record time giving the driver huge enjoyment at the same time
I think Fiat is trying to close Alfa down without spending too much doing it by destroying its reputation, the new Spider should have been an Alfa not a Fiat as an example.
As I said I do understand the commercial reasons for this move but quite honestly I would rather Alfa go to the wall with its reputation intact rather them than build "lifestyle" vehicles but that's just MHO
Its a good name for a Guzzi but not a SUV of any make - do people really believe they are being cool and carefree when they buy a SUV, god help usStelvio is also currently used by Moto-Guzzi...have the lawyers thought this through.
Actually has anyone at Alfa actually thought anything through in the last decade