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Car and Driver: How long will it take for the Giulia to make the transition from the show floor to the sales
floor?
Reid Biglund: Look for production of the Giulia to start in
late first quarter for Europe, and late second quarter for
North America. Both the Giulia Quadrifoglio and base
model Giulia should be in U.S. dealerships by summer of
2016.
C/D: Speaking of dealers . . .
RB: Right now [there are] about 140 dealers in the U.S.,
but it’s continuing to change on monthly basis, and will
likely spike as we get close to the on-sale date next
summer. Right now it’s a mix of about 120 Fiat/Alfa
Romeo dealers and 15 Alfa Romeo/Maserati stores; as
the brand matures over the next few years we’ll have
standalone Alfa Romeo stores.
C/D: So the dealer strategy sort of follows your previous statements
about keeping the Alfa brand unique and not just a collection of
select corporate parts.
RB: That’s sacrosanct. You’ve seen scores of examples of
people trying to masquerade a premium brand that is a
rebadge of something else. The Giulia and 4C use chassis
that are completely unique. The Giulia is built on the
entirely new Giorgio platform, and if there is a parts bin
that we are looking towards, it’s the Ferrari parts bin.
What’s unique about Alfa is that we can keep it in the
pure-premium segment, and not have to get down in the
$30k range where a lot of the German competitors are
right now due to the addiction to [sales] volume. We’ve
got that covered with our mass-market brands. The easy
thing for us would be to roll the Guilia into the Chrysler/
Jeep/Dodge/Ram stores and get 2400 dealers overnight.
But that isn’t going to work, as rebuilding Alfa is a long-
term journey. The cars need to be right, the cars need to
be pure, and we need to create a separate experience
from that of our mass-market brands.
C/D: Is the 4C going to see any revision or additional derivatives in
addition to the recently released Spider .
RB: The 4C really is what it is, a bargain supercar. The
car has been in the market for about a year, and we
always intended to have a lease program for the car, but
it’s been so hot we’ve had absolutely zero incentives on
the car so far. We will probably initiate a lease program
in the future.
C/D: What are the sales numbers to date?
RB: We’ve sold about 560 4Cs total, and we’ve received
about 600 cars. I think we sold 178,00 Chrysler Jeep,
Dodge, and Ram vehicles, last month.
C/D: Is there a limited-slip differential in the cards for the 4C?
RB: In the Giulia, yes. But we are making no
announcements regarding the 4C.
C/D: Is the mid-size Alfa SUV still on track?
RB: That will be the next one up. Its size is just a little bit
bigger than a BMW X3. Look for it to start appearing—
realistically in early 2017, maybe earlier in Europe. It’s
well underway; we’ve shown the car to our dealers, but
it’s got to be right before we bring it to the market. Look
for it to have peerless performance when it comes to
zero-to-60 and Nürburgring times, the whole thing. It
will have the performance, technology, and really
gorgeous Italian design and style to set it apart.
C/D: Are you close to announcing the name of the Alfa SUV name?
RB: No word on the name yet.
C/D: What’s the single best thing about making the jump from Ram
to Alfa?
RB: At every turn there is something exciting or
interesting about the Alfa Romeo brand. I mean, the
Honda Civic is a nice car; it’s going to sell well. But it
just doesn’t get the juices flowing like the Quadrifoglio
does.
blog.caranddriver.com/alfa-romeos-north-american-boss-reid-biglund-talks-about-whats-next-for-alfa/
 

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2017 Guila 2.0 Tbi Lusso spec, 1972 S2 Spider Junior, wife drives 939 Spider, + Abarth 595
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Any news on pricing yet for the pauper models? Its either a Giulia or a Jaguar XE for me next summer. The Jag is around £30k.
 

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A human being does not buy a car in this sector . £30k is what they need to list it at to create 45% residuals at return of leased or pcp cars.
 
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