The nay-sayers will love this I'm sure... but it's interesting that Sergio can even talk about an Alfa return to F1. Even last year, it would have seemed a little ambitious.
I'm guessing he knows where Alfa really is with its new model roll-out... I'd be optimisitic that it is "some way further up the road" than everybody (who doesn't know) might think. Obviously it has to actually happen but the way things seeeeeem to be going, the next few years will be interesting. Let's face it, you already knoe what 2019's BMW, Audi and Merc's are going to look like (i.e the same as today, but a bit different). The markets should welcome something new.
Then there's Ferrari. Ferrari is a big fish in a biggish pond... and the only way to make Ferrari more valuable (think Sergio the accountant) is to make it a big fish in a bigger pond. You'll only get a big pond if F1 is more "interesting".. Now single team domination could be a bit tedious... but even assuming Seb thrashes everyone in 2016-17..

then the sport is still interesting if Alfa and even VW/Audi/Bugatti/Lambo is in it rather than JackJones and Katussia Racing.
I don't think Alfa would be a back-marker.. you imagine they buy out Sauber (for instance) and get a better spec' Ferrari engine and some extra money to make the whole thing 5% better.. all of a sudden you're in the top 5 teams.
I dunno anyone who watched WTCC so forget that. And 1994 didn't really make the 155 a hot seller. F1 is the only one that makes sense.
Ralf S.