The 4C won't generate serious profit but it could generate serious brand awareness and help sell MiTos and Giuliettas. It's already got tremendous positive press coverage and it's just the thing to create a splash in the US. Afetr all, it is what Alfas are all about - light and sporty. The 4C has already been a great marketing tool, producing it will do Alfa nothing but good. But they still need those volume models to back it up......