Dear alfa enthusiasts now look at my thoughts about the rest of the new GIULIA range and please comment:
Mr Marchionne did a brilliant marketing trick with the presentation of the gorgeous and promising QV ahead of the other - more common - models of the new GIULIA range. All the world and not only we - the alfa romeo enthusiasts - started to talk about the car with such excitement!!! and we all dream of the day to grab one QV and squeeze her on a tight and bended B-road, as you call them in England.
But now Mr Marchionne has to face up to the consequences of his action. Why?
Because now the marketing targeted "audience" of his has to be driven in a compromise in order the majority of us, who can't afford or won't find a QV to buy , will have to settle with minor versions. But - and that is for sure - they are dull in comparison to the QV..............especially regarding the external design and also the dynamic abilities of the smaller versions.
So, there is a great marketing risk here:
To have on the one hand a great car (new GIULIA QV) that will not be produced in big numbers and also will not be that cheap so that anyone of the crazy alfisti to own one and on the other hand to fail to sell the minor models due to the disappointment of the enthusiasts that cannot possess the ....real thing!!!.
And don' t tell me that everyone will go to the after market solutions and put on his GIULIA the "dress" of a QV, because this won't make her a real QV regarding her dynamic characteristics.....
The only relief to all that is that the new GIULIA has an excellent interior - and ergonomically- way ahead of her rivals and the 3-series BMW.
Mr Marchionne did a brilliant marketing trick with the presentation of the gorgeous and promising QV ahead of the other - more common - models of the new GIULIA range. All the world and not only we - the alfa romeo enthusiasts - started to talk about the car with such excitement!!! and we all dream of the day to grab one QV and squeeze her on a tight and bended B-road, as you call them in England.
But now Mr Marchionne has to face up to the consequences of his action. Why?
Because now the marketing targeted "audience" of his has to be driven in a compromise in order the majority of us, who can't afford or won't find a QV to buy , will have to settle with minor versions. But - and that is for sure - they are dull in comparison to the QV..............especially regarding the external design and also the dynamic abilities of the smaller versions.
So, there is a great marketing risk here:
To have on the one hand a great car (new GIULIA QV) that will not be produced in big numbers and also will not be that cheap so that anyone of the crazy alfisti to own one and on the other hand to fail to sell the minor models due to the disappointment of the enthusiasts that cannot possess the ....real thing!!!.
And don' t tell me that everyone will go to the after market solutions and put on his GIULIA the "dress" of a QV, because this won't make her a real QV regarding her dynamic characteristics.....
The only relief to all that is that the new GIULIA has an excellent interior - and ergonomically- way ahead of her rivals and the 3-series BMW.