... or a "love letter" to Mr Marchione with request to come to his senses.
ok, for a years now I was waiting for this moment on 24th June. for 2 reasons.
first, more modest is great news that the Museum in Arese is opened again. Was there several times, but was always closed. it was very sad to see that factory in Arese (and the Museum) were closed.
second, much more important, was to finally see the successor of my 159. to finally see what kind of "head turner" AR will prepare us for the next decade(s) to come. and at the stake was a lot. both 156 and 159 were such a gorgeous cars, achieving instant jaw dropping WOOOW effect (at least with me). desperately beautiful from each and every angle. something that bring to your mind "I have to sell the kidney just to buy this car". was very sorry that 159 didn't made bigger success, though beeing great car. Had (have) 2 of them, very reliable, robust, in great so many ways not like previous Alfas. and exactly there where the biggest complaints were. but all this came at certain price. some books keeper at Fiat didn't wanted to invest a bit more money and have properly AR developed engines, but went for Holden derivatives. Even using that was not that bad, then just could spent more time in tuning them (as many people do themselves) to proper level. and in just the moment when new engines (1750 TBi with MultiAir, 2.0 JTDm) were being available and customers started being used to it, that bookkeeper in Fiat decides to stop the production :irked: can not get rid of feeling that owning company was treating it like non-wanted child. just pity! one decent effort of diet (replace the bonnet, wings and 3/5th door's materials from steel to aluminum would do the great job) could save and increase the interest of the customers and sell the cars for few new years. now, in 2015, 939 series cars still look drop dead gorgeous, wherever they show up. 10 years after first show in Geneva!
there was 8C as well. the goddess! ultimate beauty! boy's wet dream! Clarckson's 3D poster for the room. and then the bookkeeper decided to milk the design into the MiTo, putting some design features completely out of proportions. so, instead of unique slick and slim form came out fat bug result. If they kept the side line of the main body some 10-15 cm lower keeping the windows bigger, result would be an light year ahead! there would be no necessity for such over-sized rear wheel arches, which look un-neccessary big and show off in such a cheap way, like Mercedes & Co.
Just about there, something started to develop as opinion, which I couldn't fully describe then.
and then comes the first truly big disappointment. Giulietta. oh God it is ugly! Utterly ugly. It was more than visible that Chris Bangle (who was kicked out from BMW and adopted by Fiat) was still on his falling down route. Don't get me wrong, Chris had few good designs, even for AR years ago (am driving 146 as well, and think it is still quite cool little car). But Giulietta, was real disappointment for me. Why? She didn't really knew what she is in design language. Was Hymera with only wish to be good competition to VW Golf! Really Mr Marchione? Haven't you understood that Golf drivers are special mental assembly, the type that normally disgusts any Alfisti. Why then? Oh why?
a bit of the light in all of darkness was the Pinninfarina's proposal of the new Duettottanta (here is interior). Oh God, what a jaw drop that was. Was wetting my pants for a days. Was having shaking knees once I saw it in Museum in Torin. Am having goose bumps each time I think of it. than comes the emotional roller coaster: yup, they will make it together with Mazda (have swallowed big Knödel); no, they brake the joint venture; noooo, they will produce it (maybe) as Fiat. sometimes I would really want to know what kind of weeds do you smoke when on those Chairman Board meetings! :furious:
so, now back to the topic. 24th june was expected (at my end) more emotional than most of the kids wait for XMass! speaking porn to us with "rear wheel drive", "Masserati or Ferrari derivative engine" ... was dialing the right buttons with me. some of the independent renders I saw on Internet were making me more and more desperate.
and then comes the "day before" leaked photo. sweet jeez, cold sweat started. this can NOT be true! please let it not be true! my conspiracy mind started comforting myself that this must be just some on-purpose leaked photo of abandoned Dodge Dart based initial Giulia, just to screw up the paparazzi. was praying that this idea was true!
24th June. whole day feeling like first-timer upfront of date. "will I like her?", "will she like me?", "will I perform any good?", "don't know what to expect", "oh man, it looks so easy when others do it" ....
Andrea sung the aria and she was dropped on the stage
its true! no conspiracy nor marketing trick! that is IT!
ok, stay calm! control the emotions ( :furious: ) and start being rational (who, me?).
uh what to say upfront. was not impressed. where was that long waited WOOOW? am I still breathing? jaws still closed. one eyebrow up. old hack attitude popped up.
left it to overnight, few more nights as well.
and than I could pronounce exactly what I thought of (mentioned few paragraphs above).
there was one very important fact presented during the 24th June evening: she was developed by Skunk Works, hidden from Fiat book keepers and American sense of design in Chrysler.
I am not against the idea of Skunk Works. Quite contrary! As concept designer in one 40k employees multinational company, I appreciate a lot the idea of Skunk Works. It is the only way to have some breeze of fresh wind in rotten halls of big companies, to move things forward, to stir the s..t! A very daring move, Mr Marchione (hat down for this)!
but, there is a serious flaw in that thing, resulting in Giulia as it is now. Since its design is done by set of people, it is a (rotten!) compromise of different wishes, unfortunately, not the vision. It looks like each part of the team had some idea how its end of the vehicle should look like, which was later merged into current shape. Some of those people just liked the front mask of the Jag. The others just adored the side silhouette of 5 series and it complied with the configuration they needed (tick in the box for some manager!). steering wheel on new Audi TT was so sexy, why we do not put it here as well. well, why not use the basic architecture of the Audi's dashboard completely as well (some might argue this, please calm down and open both pictures: all Audi's and Giulia interiors). New Masser's (Alfieri) front lights are soooo cool! Bring them in, we'll do a bit on them to be more like A3/A4/A5/A6 like, so that the Germans are pleased and teased.
and that opinion, silently developed subconsciously in my mind. and it got its final form! yup, there is the problem. Giulia was not made with the designer signature of one man or studio, she is merge from many influences and personal wishes. There was no one esthete and his/her passion to details. there was no Walter de Silva (oh, God, letting this man go to Audi I can never forgive you Mr Manchione! neeeeveeer!). No Giugiaro! No Pininfarina's Duettottanta (another design studio you left to Germans!). Not even your own Centro Stille.
am afraid that you've made another consumer thing that will be interesting in next few years, will sell good (damn it, you succeeded, the shares went rocket high and your bonus will follow). but after that, victory will be hollow! it will be another drone with big price tag and good marketing spin based on past days emotions.
the only thing that still tickles my fancy are those promised performance facts you presented. you might even stand a chance to be forgiven (by my humble me) if you allowed her to be used seriously on racing tracks. to prove herself as serious opponent to "German premium" (oh, God, I will start sounding as Germans hater!).
now, you've presented QV version with quite serious price tag that comes to those performances. Am wondering where will end up our normal, affordable ones. So, if you have castrated us for goddess design and real world price tag puts us down to average performance, where does it leaves us now Mr Manchione? I really want to believe you, I really do. But you persistently leave me disappointed (MiTo, Giulietta, Giulia). I know that your world is turning about the crunching numbers, but do not forget that those numbers are results on how you play our emotions. You've betrayed the Alfisti (for Golf drivers) with Giulietta once, don't do this again with the Next Gen. Because you might be staying off the loyal dominions (Alfisti) and Golfisti will screw you up any way.
Hope that you'll read this "love letter" and accept it, although sound much like "Dear John" letter.
ok, for a years now I was waiting for this moment on 24th June. for 2 reasons.
first, more modest is great news that the Museum in Arese is opened again. Was there several times, but was always closed. it was very sad to see that factory in Arese (and the Museum) were closed.
second, much more important, was to finally see the successor of my 159. to finally see what kind of "head turner" AR will prepare us for the next decade(s) to come. and at the stake was a lot. both 156 and 159 were such a gorgeous cars, achieving instant jaw dropping WOOOW effect (at least with me). desperately beautiful from each and every angle. something that bring to your mind "I have to sell the kidney just to buy this car". was very sorry that 159 didn't made bigger success, though beeing great car. Had (have) 2 of them, very reliable, robust, in great so many ways not like previous Alfas. and exactly there where the biggest complaints were. but all this came at certain price. some books keeper at Fiat didn't wanted to invest a bit more money and have properly AR developed engines, but went for Holden derivatives. Even using that was not that bad, then just could spent more time in tuning them (as many people do themselves) to proper level. and in just the moment when new engines (1750 TBi with MultiAir, 2.0 JTDm) were being available and customers started being used to it, that bookkeeper in Fiat decides to stop the production :irked: can not get rid of feeling that owning company was treating it like non-wanted child. just pity! one decent effort of diet (replace the bonnet, wings and 3/5th door's materials from steel to aluminum would do the great job) could save and increase the interest of the customers and sell the cars for few new years. now, in 2015, 939 series cars still look drop dead gorgeous, wherever they show up. 10 years after first show in Geneva!
there was 8C as well. the goddess! ultimate beauty! boy's wet dream! Clarckson's 3D poster for the room. and then the bookkeeper decided to milk the design into the MiTo, putting some design features completely out of proportions. so, instead of unique slick and slim form came out fat bug result. If they kept the side line of the main body some 10-15 cm lower keeping the windows bigger, result would be an light year ahead! there would be no necessity for such over-sized rear wheel arches, which look un-neccessary big and show off in such a cheap way, like Mercedes & Co.
Just about there, something started to develop as opinion, which I couldn't fully describe then.
and then comes the first truly big disappointment. Giulietta. oh God it is ugly! Utterly ugly. It was more than visible that Chris Bangle (who was kicked out from BMW and adopted by Fiat) was still on his falling down route. Don't get me wrong, Chris had few good designs, even for AR years ago (am driving 146 as well, and think it is still quite cool little car). But Giulietta, was real disappointment for me. Why? She didn't really knew what she is in design language. Was Hymera with only wish to be good competition to VW Golf! Really Mr Marchione? Haven't you understood that Golf drivers are special mental assembly, the type that normally disgusts any Alfisti. Why then? Oh why?
a bit of the light in all of darkness was the Pinninfarina's proposal of the new Duettottanta (here is interior). Oh God, what a jaw drop that was. Was wetting my pants for a days. Was having shaking knees once I saw it in Museum in Torin. Am having goose bumps each time I think of it. than comes the emotional roller coaster: yup, they will make it together with Mazda (have swallowed big Knödel); no, they brake the joint venture; noooo, they will produce it (maybe) as Fiat. sometimes I would really want to know what kind of weeds do you smoke when on those Chairman Board meetings! :furious:
so, now back to the topic. 24th june was expected (at my end) more emotional than most of the kids wait for XMass! speaking porn to us with "rear wheel drive", "Masserati or Ferrari derivative engine" ... was dialing the right buttons with me. some of the independent renders I saw on Internet were making me more and more desperate.
and then comes the "day before" leaked photo. sweet jeez, cold sweat started. this can NOT be true! please let it not be true! my conspiracy mind started comforting myself that this must be just some on-purpose leaked photo of abandoned Dodge Dart based initial Giulia, just to screw up the paparazzi. was praying that this idea was true!
24th June. whole day feeling like first-timer upfront of date. "will I like her?", "will she like me?", "will I perform any good?", "don't know what to expect", "oh man, it looks so easy when others do it" ....
Andrea sung the aria and she was dropped on the stage
ok, stay calm! control the emotions ( :furious: ) and start being rational (who, me?).
uh what to say upfront. was not impressed. where was that long waited WOOOW? am I still breathing? jaws still closed. one eyebrow up. old hack attitude popped up.
left it to overnight, few more nights as well.
and than I could pronounce exactly what I thought of (mentioned few paragraphs above).
there was one very important fact presented during the 24th June evening: she was developed by Skunk Works, hidden from Fiat book keepers and American sense of design in Chrysler.
I am not against the idea of Skunk Works. Quite contrary! As concept designer in one 40k employees multinational company, I appreciate a lot the idea of Skunk Works. It is the only way to have some breeze of fresh wind in rotten halls of big companies, to move things forward, to stir the s..t! A very daring move, Mr Marchione (hat down for this)!
but, there is a serious flaw in that thing, resulting in Giulia as it is now. Since its design is done by set of people, it is a (rotten!) compromise of different wishes, unfortunately, not the vision. It looks like each part of the team had some idea how its end of the vehicle should look like, which was later merged into current shape. Some of those people just liked the front mask of the Jag. The others just adored the side silhouette of 5 series and it complied with the configuration they needed (tick in the box for some manager!). steering wheel on new Audi TT was so sexy, why we do not put it here as well. well, why not use the basic architecture of the Audi's dashboard completely as well (some might argue this, please calm down and open both pictures: all Audi's and Giulia interiors). New Masser's (Alfieri) front lights are soooo cool! Bring them in, we'll do a bit on them to be more like A3/A4/A5/A6 like, so that the Germans are pleased and teased.
and that opinion, silently developed subconsciously in my mind. and it got its final form! yup, there is the problem. Giulia was not made with the designer signature of one man or studio, she is merge from many influences and personal wishes. There was no one esthete and his/her passion to details. there was no Walter de Silva (oh, God, letting this man go to Audi I can never forgive you Mr Manchione! neeeeveeer!). No Giugiaro! No Pininfarina's Duettottanta (another design studio you left to Germans!). Not even your own Centro Stille.
am afraid that you've made another consumer thing that will be interesting in next few years, will sell good (damn it, you succeeded, the shares went rocket high and your bonus will follow). but after that, victory will be hollow! it will be another drone with big price tag and good marketing spin based on past days emotions.
the only thing that still tickles my fancy are those promised performance facts you presented. you might even stand a chance to be forgiven (by my humble me) if you allowed her to be used seriously on racing tracks. to prove herself as serious opponent to "German premium" (oh, God, I will start sounding as Germans hater!).
now, you've presented QV version with quite serious price tag that comes to those performances. Am wondering where will end up our normal, affordable ones. So, if you have castrated us for goddess design and real world price tag puts us down to average performance, where does it leaves us now Mr Manchione? I really want to believe you, I really do. But you persistently leave me disappointed (MiTo, Giulietta, Giulia). I know that your world is turning about the crunching numbers, but do not forget that those numbers are results on how you play our emotions. You've betrayed the Alfisti (for Golf drivers) with Giulietta once, don't do this again with the Next Gen. Because you might be staying off the loyal dominions (Alfisti) and Golfisti will screw you up any way.
Hope that you'll read this "love letter" and accept it, although sound much like "Dear John" letter.