Everyone seems to jump on the "rebadging VW and Skoda" fear. What about the fact that VW owns a bunch of pretty well run high end marques that include Porsche, Lamborghini, Bugatti and Bentley? All of these brands still retain their tradition and soul, perhaps in slightly different ways and perhaps with some necessary compromises. Of course people will have their favourite old cars, but much better to continue on a tradition while adopting modern realities than slowly fade away to bankruptcy. Fiat have given Alfa little love or investment in recent years and will only go further down the chassis sharing route in the future, likely making serious compromises to try and break America. If VW put money into development and performance, keeping the distictive design qualities that defines Alfa, then hey, maybe it could be a good thing.