I can’t quite get angry enough about this to make it really qualify for the rant room, but by jimny the Travelodge TV advert really annoys me. If you haven’t seen it, I can only apologise for what the next 30 seconds is about to do to your life:
Someone decided it would be a good idea to show what you can do in a Travelodge, like getting up and out of bed. Therefore, the advert shows an actor...getting up and out of bed. All quite sensible. We get the idea. But, for reasons beyond me, someone decided that watching an actor doing this wasn’t enough for the viewing public to grasp, so luckily there’s a muppet in his bed mirroring his actions. Now there’s no doubt it about - yes, it is possible to get up and out of bed in a Travelodge.
In fact, they seem to have so little faith in your ability to comprehend what other marvellous treats you can enjoy while there - like the joys of checking in and then checking out - that the actors doing just that are mirrored by muppets, too.
Now here’s where it gets really weird. The dialogue comes not from the actors, but is delivered by the puppets via the medium of song. If you think there’s nothing wrong with singing muppets, wait until you see their facial features. So, we have actors that don’t talk, sleeping with weird-looking muppets who mimic their actions while blaring out a tune so musically offensive it would be banned immediately by the local panto.
To make it worse, the muppet-led song and dance acts concludes by cheerfully reminding us that staying in a Travelodge is - I can’t believe I’m going to type this - ‘Travel-logical’. You can see what they’ve done there. I just wish they hadn’t. As puns go, it’s not just terrible, but nonsensical. If you were accosted in the street by someone conducting a marketing survey and they asked you to complete this sentence: ‘I like hotels to be...’, who, in a million years, is going to answer with ‘Logical’?
And there you have it. Travel-logical. Just like the ad.