When I was a yoof and I had hair, I bought hair gel. A highly fragranced gunk that dried like glue.
Several years later came styling wax, a similar product that required less to do the same thing.
Amazon have just emailed me and assume I require - Fudge Matte Head - Firm hold texture paste.
I assume a marketing gimmick, but entire paste - I think artex or maybe wallpaper glue,
Is that I am getting middle aged, or is the chemical/beauty industry in need of a slap in its naming systems?