AO Platinum Member
Join Date: May 2013
County: Phnom Penh
National lottery advertising
Am I alone in finding the campaign completely lacking any sort of logic?
If I understand it correctly, and I think I do because it really isnít difficult, if you buy a lottery ticket and pick all six numbers correctly, you win the jackpot. If someone else has picked the same numbers, you share the jackpot with them. In the event that you were the only person who bought a ticket in any given week, and you picked the right numbers, you would win the whole prize fund. The prize fund itself is 47.5% of the value of the total tickets purchased. Thus, if you were the only person who bought a ticket, and you picked all 6 numbers, you would win 47.5 pence. It doesnít matter who else has bought a ticket, or how many people have bought a ticket, you cannot prevent someone else from winning by buying lottery tickets.
Where is he going with this I hear you ask? Well, if you donít want Katie Price, Piers Morgan, Noel Edmonds, or Laurence Llewellyn-Bowen to win a fortune on the National Lottery it seems to me that, rather than buying more tickets, you need to buy no tickets at all. Buying more tickets will simply mean that they might have to split the jackpot with someone but theyíll still win big if they have all six numbers. You also need to encourage your friends and relatives to buy fewer tickets. If we get to a point where only the irritants in the adverts are buying tickets, it wonít matter if they win the top prize because the prize fund will be less than a tenner.
Auto Express - six issues for a quid. Offer must end soon (and then immediately start up again).
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