Last Saturday evening we had a meal with a friend of mine from school. We're the same
age so have been around listening to stories about cars and other things for the same
amount of time. We should have roughly the same impression about things like Alfas then.
Well, while we were eating she mentioned that a friend of hers had been trying to persuade
her to buy a 147. She really wanted to but in the end went for a Mazda. We asked why, expecting
to hear the usual old stories about reliability and rust and all the things that single us Alfaowners
out as being retards. But no, the Mazda was cheaper. She had never heard anybody knocking
Alfas. She thinks they are beautiful and possibly beyond her reach.
At times we can be a little too sensitive. People have all sorts of reasons for buying a car. And
those reasons are not the same as ours
And some people are not satisfied unless the car
performs perfectly every single time they turn the key. If it doesn't, no matter what make it is,
the whole marque is tarred immediately with the brush of unreliability. And based on their experience,
they are right.
Alfa and manufacturers like them need to realise that with some customers they only get one
chance. The customer does not have to suffer from our blind loyalty. In truth, in many ways,
we are the idiots for allowing Alfa to get away with it for so long. Relying on our love of a
perception rather than providing us with the best possible service.
And they could do with realising that to most customers, the dealer is Alfa. They do not make
the distinction so if the dealer is bad, Alfa is bad.