The new breed of fat cereal boxes
As I eat breakfast, I have been moved to submit the following to the 'Contact Us' page at Kellogs UK:
"Cornflakes themselves are as good as usual. Problem is the new 450g box, which is too fat. I understand that the squarer footprint takes you 20% less* cardboard and plastic packaging (I'm a mathematician), but your customers are your customers. The serious practical consideration, for consumers like me, is that when I go to the cereal cupboard for my Corn Flakes, this new box is always (every morning) at the back. It used to be that everyone's cereals sat side by side across the front, but now my Corn Flakes box is too fat, everyone has to move mine to get theirs, and of course puts mine back first, at the back. I don't suppose the supermarkets like it much either. You've messed with the box before, and unexpected consequences have forced you back. Just accept that the Corn Flakes box is the shape it's been for 100 years (1:5:8) because that's the right shape".
* The footprint of the 450/500g box is/was 180/200 sq.cm. The new 1:2 footprint takes up 10cm, and is 60cm around, the old 1:5 footprint took up 6cm, and was 72cm around - that was 20% more.
Is this a valid rant, or even a valid concern, or is it just me?
Last edited by ChrisH77; 24-02-18 at 07:21.