The new breed of fat cereal boxes - Alfa Romeo Forum
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(Post Link) post #1 of 15 Old 24-02-18 Thread Starter
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The new breed of fat cereal boxes

As I eat breakfast, I have been moved to submit the following to the 'Contact Us' page at Kellogs UK:
"Cornflakes themselves are as good as usual. Problem is the new 450g box, which is too fat. I understand that the squarer footprint takes you 20% less* cardboard and plastic packaging (I'm a mathematician), but your customers are your customers. The serious practical consideration, for consumers like me, is that when I go to the cereal cupboard for my Corn Flakes, this new box is always (every morning) at the back. It used to be that everyone's cereals sat side by side across the front, but now my Corn Flakes box is too fat, everyone has to move mine to get theirs, and of course puts mine back first, at the back. I don't suppose the supermarkets like it much either. You've messed with the box before, and unexpected consequences have forced you back. Just accept that the Corn Flakes box is the shape it's been for 100 years (1:5:8) because that's the right shape".

* The footprint of the 450/500g box is/was 180/200 sq.cm. The new 1:2 footprint takes up 10cm, and is 60cm around, the old 1:5 footprint took up 6cm, and was 72cm around - that was 20% more.

Is this a valid rant, or even a valid concern, or is it just me?
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Last edited by ChrisH77; 24-02-18 at 07:21.
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...def valid rant , sometimes it's all about the minutiae of life rather than the big things.
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Now this maybe an urban myth but apparently corn flakes were devised to help reduce the incidence of masturbation in males!

http://mentalfloss.com/article/32042...bation-crusade
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Cornflakes taste horrible anyway. Plus they are full of salt.
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This is quality old skool random rantage.

Well done, OP.

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Hideous item only used by a cereal retentive.
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Don't talk about HM The Queen like that.


(I use one of those for dogfood. )
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Quote:
Originally Posted by ChrisH77 View Post
As I eat breakfast, I have been moved to submit the following to the 'Contact Us' page at Kellogs UK:
"Cornflakes themselves are as good as usual. Problem is the new 450g box, which is too fat. I understand that the squarer footprint takes you 20% less* cardboard and plastic packaging (I'm a mathematician), but your customers are your customers. The serious practical consideration, for consumers like me, is that when I go to the cereal cupboard for my Corn Flakes, this new box is always (every morning) at the back. It used to be that everyone's cereals sat side by side across the front, but now my Corn Flakes box is too fat, everyone has to move mine to get theirs, and of course puts mine back first, at the back. I don't suppose the supermarkets like it much either. You've messed with the box before, and unexpected consequences have forced you back. Just accept that the Corn Flakes box is the shape it's been for 100 years (1:5:8) because that's the right shape".

* The footprint of the 450/500g box is/was 180/200 sq.cm. The new 1:2 footprint takes up 10cm, and is 60cm around, the old 1:5 footprint took up 6cm, and was 72cm around - that was 20% more.

Is this a valid rant, or even a valid concern, or is it just me?
20% less (or, as you point out -20/120 = 16.67% less) packaging, but the box contains 50g less - ie 10% less product. So far only a 7.4% gain in packaging per unit of product

Considering the fixed environmental cost of managing each box irrespective of size (CO2 expired by the shelf stacker, glue to hold the box shut, printing the box etc) ..

It's probably just greenwash to hide shrinkflation and of little real benefit.

If you pop down to B&M bargains, they probably still have the old size boxes - keep them as containers for the new size bags.. or buy bigger boxes and decant.

and, PS, excellent rant...
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I was of the impression thatold boys only ate Alpen or bran flakes!?
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(Post Link) post #11 of 15 Old 28-02-18 Thread Starter
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You'd be right... partly. This old boy has Bran Flakes with the Corn Flakes.

Customer Services replied: they have passed the matter to Packaging.
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Lick

Country Store FTW!!! (With Fruit Yogurt.)
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Country Store FTW!!! (With Fruit Yogurt.)

CXxt Restore?
Do they still make that?
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How rude.
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What?
All in your mind. Too much rough age.
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