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Price point?

I was just reading about some new headphones and the review came to the bit about whether they were more expensive than the previous versions but they weren't the same price. No, they were at the same "price point".What's the difference?
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I think it might be bullshippy marketing speak for ‘within a ton* of’

eg “whilst the xyz phone has similar performance and features compared to the abc phone it’s at a much lower price point”

Or, “compared to other cars around this price point the Hoolia super-wide LT 925 is considerably more sideways than anything you care to name”

Somewhat ironic to note that a point, which normal intelligent people would associate with a very specific thing - such as £4.22 - can relate to a range of prices such as ‘below the 500k price point’

*Depending on your price point and product

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Are you folding?

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I'm sold on the Hoolia super-wide LT 925 !

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