The BBC bought it for all formats, terrestrial, digital, Radio5 Live too probably, and the rapidly-expanding internet platform. There will be a big tie-in with other BBC programmes like Top Gear, Grandstand etc (until we are blue in the face, no doubt
). I may be wrong, but I think the BBC get the rights to sell coverage to other broadcasters around the world too? (I was even going to say it would give the BBC OB units some work, but they are being sold off in another display of silverware offloading
Don't forget, virtually everywhere you read about the deal that the BBC struck with F1 will be presented in a fashion hostile to the BBC, you think the Sun, The Times and the News of the World are going to be objective about it? Let alone the Daily Mail, the Daily Telegraph and even the Mirror.
...I still think Jonathan Ross is an overpaid pillock, mind...