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View Poll Results: What's the best Alfa TV advert
Brera 'Soul' 3 25.00%
GT 4 33.33%
Other (please enlighten me as to what this was below) 5 41.67%
Voters: 12. You may not vote on this poll

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(Post Link) post #1 of 28 Old 05-04-06 Thread Starter
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Best Alfa TV advert

I saw the Brera 'soul' advert last night, and thought it was pants, which got me thinking, what's the best TV advert Alfa have done in recent year. I could only think of two though, the GT being the other!
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Re: Best Alfa TV advert

Did you see it on the telly? Normal terrestrial TV?
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Re: Best Alfa TV advert

Quote:
Originally Posted by kurzon
Did you see it on the telly? Normal terrestrial TV?
I think it was on Freeview Digital I saw it, on ITV2 if I recall. The concept of the advert is quite good (i.e., Alfa's have soul), and the photgraphy is quite good too (quite pale colour against which the red Brera really stands out), but its the sum of the part that lets it down. What the narrator is saying doesn't really match the images. Also, there's a lot of views of the Brera from the rear, which is not its best angle IMHO.
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Re: Best Alfa TV advert

Oh okay Haven't seen it and it's not this one then, which I think is super

https://www.alfaowner.com/Forum/showp...67&postcount=1

I'll look out for it
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Re: Best Alfa TV advert

No, its not that one...I wish it were.
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Re: Best Alfa TV advert

Never seen an alfa ad on TV. And yet to see the Brera ad.

Fiat did some good advertising with the Punto and Panda, and should apply that to the alfas.
 
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Re: Best Alfa TV advert

Wasn't the 156 the one with the car
driving on a frozen venice-style canal system.

That worked better as an arty concept....

better than the current Brera TV ad, which
is just lame.

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Re: Best Alfa TV advert

Saw it last night (can't remember which channel) and I have to say I don't think it showed the Brera in its best light. In fact, I've yet to see a picture of the Brera that makes it look as sensational as everyone seems to think it is. So far I am underwhelmed…
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Wave Re: Best Alfa TV advert

There was a little shown TV ad for the 156 Selespeed,it showed what fun could be had driving around Monaco with flappy paddles......not a bad effort at the time.

Sadly the Brera ad is a load of pretentious tosh.......... though I'd love to see Brian Sewell ripping it apart
 
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Re: Best Alfa TV advert

Quote:
Originally Posted by EddieGTA
Never seen an alfa ad on TV. And yet to see the Brera ad.

Fiat did some good advertising with the Punto and Panda, and should apply that to the alfas.
Same here, I've never seen an Alfa TV ad in the UK.
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Re: Best Alfa TV advert

Yup that was run for a good while in Ireland, thought it was a really lovely Ad, very stylish indeed.

Quote:
Originally Posted by Nev
Wasn't the 156 the one with the car
driving on a frozen venice-style canal system.
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Re: Best Alfa TV advert

Since there are so few Alfa ads we really should have a poll for the worst Vauxhall ad..

ITs hard to decide whether its the one where Griff Jones extolls the virtues of the VX220 sports car dressed in his underpants and socks.

..or the incredibly annoying (Zafira?) one with the kids pitying their parents ("Oh they are tired, poor things").

Honestly were these ads put out by their competitors..

Can you imagine having slaved as a Vauxhaull employee to produce really quite a cool sports car - to find some Jokers in marketing think that some mans underwear is going to attract buyers

(Apologies for the OT )

TB

I'm not a doctor - but I really do recommend braking later
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Re: Best Alfa TV advert

Well I've finally seen the add (shown between Touch of Frost and the News).

OH MY GOD!!!!! - Its DIRE

You don't really get to see the car very well; its a 'sports car' - so they get it to trundle very slowly down cobbled roads????!!!!; the music is just plain boring and the overall advert is just totally forgetable.

I've said it before WHAT IS ALFA DOING????

They have just produced some beautiful cars - so they go and price them too high (IMHO) and now produce an advert which seems designed to send you to sleep.

What about excitement, what about charisma, what about passion(???) because there's none of that in the advert.

I must admit, though I didn't quite get the Ninja connection of 'Machine Warriors' with the Brera - why Japenese imagery for an Italian car (?) - it's a million times better then what I've just seen.

As for the best Alfa advert - I thought both the Alfa 156's and the GT were equally good - so I've voted 'other'.
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Re: Best Alfa TV advert

Alfa seem to have a problem with TV ads in this country. Overseas there have been some really good ones but UK versions I've seen aren't great.

Perhaps the budget doesn't allow for a top agency?

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Re: Best Alfa TV advert

I love the 'machine warriors' add for the Brera. Yet to see it on TV though
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Re: Best Alfa TV advert

Quote:
Originally Posted by wrinx
Alfa seem to have a problem with TV ads in this country. Overseas there have been some really good ones but UK versions I've seen aren't great.

Perhaps the budget doesn't allow for a top agency?

wrinx
So you didn't like the 156 or GT one's then? As I said above I thought they were both quite good - but there you go!!!

Why can't they use the oversea's ones - if it's a really exciting advert with good imagery then maybe if it was all in Italian they might get people more interested by them not understanding what the words were - as they'd want to find out more???

Anyway - I really can't see this one doing them any favours.
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Re: Best Alfa TV advert

Just watched the "soul" advert

Loved the music (Blind Willie Johnson........ I think............great guitar)

Thought it was a great advert ................




I'd buy one


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(Post Link) post #18 of 28 Old 09-04-06 Thread Starter
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Re: Best Alfa TV advert

I wonder if the add is aimed at the red neck American market, hence the choice of music. I though tthe Machine Warrior advert was good, and perhaps was a metaphor for Alfa taking on the Japanese sports coupes. Its certainly a lot better and more exciting than the Brera Sould advert.
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Re: Best Alfa TV advert

Quote:
Originally Posted by EddieGTA
Never seen an alfa ad


here is one http://gabortarko.com/videoqt/alfa155.mov
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Re: Best Alfa TV advert

Watched the Brera Soul add again last night (in between Ghost Boat and the News - so 10.30'ish appears to be the time its most likely going to be on 'normal' TV.

Must admit the 2nd time round it wasn't AS bad as when I 1st saw it - but maybe I didn't have high expectations anymore.

Per se there's nothing wrong with the music - I just don't think its goes well with an advert for this car - it certainly doesn't have an "Italian flavour to it" and I'm afraid, IMHO, the advert just doesn't get me excited about the car.

Personally I think the one Phil155 has linked for the 155 is a much better advert.
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Re: Best Alfa TV advert

Finally seen the 'soul' add from beginning to end.... and I must say...






































... its crap!!! Colours are all wrong. It looks like a miserable autumn day with people fighting the cold. No warmth to it whatsoever. Who is that meant to appeal to Can't identify any niche and it certainly doesn 't appear to the masses or petrol heads either.

The angles of the car, that are just present in the add, are also crap as someone already said here

MHO of course

... but I know I'm right
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Re: Best Alfa TV advert

Sorry Mr K .............the more I see it the more I like it

The way the car improves peoples lives.... as it briefly enters and departs their lifespace... is just brilliant for me

I'd love a job in advertising ........... 50% of what you do wouldn't sell anything.......... but nobody could say which half is rubbish

Well that's what an Advertising Man told me

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(Post Link) post #23 of 28 Old 12-04-06 Thread Starter
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Re: Best Alfa TV advert

Quote:
Originally Posted by alfagj
Sorry Mr K .............the more I see it the more I like it

The way the car improves peoples lives.... as it briefly enters and departs their lifespace... is just brilliant for me
Oh, is that's what ment to be happening? I'll have to have a closer look at it next time its on.
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Re: Best Alfa TV advert

Quote:
Originally Posted by alfagj
Sorry Mr K .............the more I see it the more I like it

The way the car improves peoples lives.... as it briefly enters and departs their lifespace... is just brilliant for me

I'd love a job in advertising ........... 50% of what you do wouldn't sell anything.......... but nobody could say which half is rubbish

Well that's what an Advertising Man told me

Just watched it from start to end after reading this and at last I get it! Like you say, everything's drab, then for the seconds the Brera's there they brighten up - it sort of makes sense now. But....

I still don't think it does anything for the car. They could have used the same sentiments but just made it....I don't know....more seductive? After all it's a beautiful car, so why not use the fact a bit more and put it in a setting that suits it better?
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Re: Best Alfa TV advert

I have to agree with you Lynnb.......... The meaning is a bit buried

And these days you probably need to be very up front to sell a new style of car

However.............. doesn't it just ensure that the Alfa Magic is prolonged for those that know

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