Although true, they werent chasing the volumes of Vauxhall, they arent geared up to. I believe the first year and a half of sales of the G hit targets in Europe as a whole. Then they slumped, due in no small part to the over reliance on the home market, which has been hit more than most in the recent economic troubles.
I am not convinced that Giulietta hit the targets they wanted in Europe, unless you refer to the startup units they thought they might sell. Sales were not bad as such, but they fell far short of Marchionne's aspirations.
According to FIAT Group Analysis, Giulietta sales for the whole of Europe in 2011 were 74,923, which dropped to 62,061 in 2012 - a drop of 17%. Almost 50% of those sales were from the Italian market.
This was from FIAT Group plan in April 2010 >>>>>>>
"By 2014, Marchionne expects Alfa to account for 500,000 annual sales worldwide. That's up from about 100,000 in 2009"
According to that plan, only 85,000 cars a year were to be sold in the US in 2014, leaving 415,000 Alfas to be sold in the rest of the world and a break-even of 300,000 units according to Marchionne. Makes you wonder where he plucked these figures from doesn't it? By this estimate, sales have fallen embarrassingly short of the targets.
Actual production of Alfa Romeo, worldwide for 2012 was 99,853 units.
That is 2.4% of the global FIAT-Chrysler sales.
Clearly at this point they expected to be in the USA with the brand no later than 2012, but if Marchionne had been a football manager he would have been on his bike long before now. He can thank his business acumen in negotiating the Chrysler deal for his survival.