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Cheese Surprise... 4C US launch delayed again!

Oh, how surprising... the US launch for the 4C has been delayed until "at least the middle of next year". Best part being "Neither Fiat nor Chrysler, which distributes Fiat in the U.S., would say why the reintroduction now has been delayed".

Some will say, the show must go on, business as usual.

Sexy Alfa Romeo 4C's U.S. launch is delayed
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Typical
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Most likely they haven't signed up enough dealerships in the USA to do a launch. The reason for that is probably the lack of the Giulia model.

4C itself is not delayed. It is currently in production, and there is only one, global, version of this car.
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KrisW: the US version is slightly different than EU spec. Don't think that's the reason for the delay though.

U.S.-Spec Alfa Romeo 4C to Weigh 220 Pounds More Than Euro-Spec - Motor Trend WOT
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Well the Dodge Dart has been such a huge success --not to mention the Fiat--that there's absolutely no reason to delay the Alfa.

Older analysis: How Dart missed the mark

Recent sales stats: (scroll to bottom)
--Toronto
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The sales figure article you link to shows the Dart's sales increasing, and the 500 on-target.

Dart apparently has the highest owner satisfaction figures of any car in its class. What it lacked at launch was a modern slushbox auto. But the main reason for its poor sales is that Dodge are discounting the larger Avenger so heavily that you can get one for nearly as good a price as a well-specced Dart.
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Quote:
Originally Posted by Toronto Spider View Post
Well the Dodge Dart has been such a huge success
Not very scientific, but subjectively based on my recent trip to the US I'd say that the Dart is beginning to sell well.

Not a real Dodge, though . . .
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I'm thinking the 500L could be a moderate success in the US...
Maybe the 4x4 could help?

Shame they don't do the 1.4 MultiAir in the EU....
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A 1.4 T-jet version with 120 hp got introduced in Frankfurt.
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I'm in the process of car shopping, as are other members of the family. At this point, there is pretty much nothing left on the lots in terms of 2013 cars, except for left-over, unwanted Darts. They're thick on the ground and the dealers can't seem to give them away. (There are still lots of trucks and SUVs, but that's more because they overstock those vehicles as they are seen as easier sales.)

As for sales figures being on target, sure they're up this year but they're nowhere near initial predictions. From the Bloomberg piece: "The Dart’s disappointing start—last January, researcher LMC Automotive had predicted sales of 100,000 cars in its first year—is a rare misstep for Chrysler".

So if the industry estimated target was 100,000 last year (by rights it should be higher this year), the company still isn't on pace to meet or exceed it. It will be close but it will still be roughly 13,000 cars short. (57,914 divided by eight to get a rough monthly average of 7,240, then adding four times that figure--28,960--to the 57,914 for a year's total of approximately 86,874).

It's also a pretty buzz-less car. I tend to work with and interact with a lot of very gung-ho car people. I've heard talk about pretty much every car out on the street except the Dart. At this point it's just flying so low under people's radar that it risks crashing into anthills.
--Toronto
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TS do you think it's the looks? The specs? The lack of advertising?

I still think they should have used the gorgeous Giulietta's lines, which makes a much stronger statement than the somewhat bland Dart.
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My understanding is that they decided to launch with the wrong spec for the US - small engine/manual or TCT - when the customers wanted the bigger 2.4 full auto box which was launched quite a lot later.

The Dart is a bigger car than Giulietta of course - being on the same wheelbase (not platform) as the 159 and 166.
Sales are apparently up since the "correct spec" became available.
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The dart was a profitable car for fiat after they sold the first one. It meant they got 5% of Chrysler as it fulfilled one of the steps set by the US government. It probably also explains the choice of small engine....

As for the constant delays getting Alfa in the US....I'm starting to think it's deliberate by marchionne because he wants the merger sorting first...
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Does anyone believe Sergio Marchione anymore?


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Quote:
Originally Posted by giblets46 View Post
Does anyone believe Sergio Marchione anymore?
I don't. And I don't think FIAT has even managed Alfa Romeo as a proper brand.

Although I do congratulate whoever the product and project managers were for the 4C!!!
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