Anybody else see the reviews in the Saturday Daily Telegraph and The Sunday Times this weekend? DT gave it 5 stars and the ST 4 stars. Both said that it could be the saving of Alfa and was a getting back to ARs roots.
If Alfa is moving up market though I can't see it as being a plus for the Fiat group as a whole. They already have Ferrari and Masserati why would they need another small exclusive brand. Alfa need to be a producer of exclusive but affordable sporty quality cars for the masses and the 4C is not that - here in Ireland anyway.
There is a massive gap between Ferrari/Massarti and Fiat. Think Buggati and Skoda. Golf and Polo etc is Guiletta and Mito, Alfa Romeo need a Audi type product to help plug the gap and attract the buyers of BMW, Merc and Audi.
Its a difficult job as its not a level playing field with all the financial assistance that the German manufactures get.