Ah, a presentation with graphs, wizzy lines, a RESPECT statement and pictures of tractors. How very 2008. I bet the presentation that underpinned the launch of the 1983 Fiat Uno was pretty much exactly the same.
Once you've stripped away the corporate bull from that prezzo, let's look at what customers buy; they buy good looking cars that fit their budget, drive well, don't break down and are supported by quality dealers. This, typically, equals profit. Pictures of tractors and supercars rarely result in sales.
Nice prezzo, but seen it - and a squillion Fiat Group variants of it - many times before. Now that the 500 launch is done, where is Fiat's Smart? Where is its Toyota iQ, or VW up! thingy? Fiat's progress is impressive, without a doubt...but it's only impressive for Fiat, and not for the auto industry.
I'm not gonna jump on you, but your post is very mis-guided. As stated, Fiat are very proud of the other companies under the corporate umbrella. In fact last month Fiat missed out on being the highest selling lcv maker (excluding Iveco sales) in Europe, by a massive 200 units
You state the Up! thingy, but you've seen the hybrid city car right? no? oh ok
You must know all about the cam free engines due for launch in the coming few months?
There's a hell of alot going on with Fiat/Alfa/Lancia at the moment, you just won't hear about it all.
Smart has been a massive disaster for MB, from what I understand this is the final throw of the dice for them. There just isn't a big enough market place as of yet. Same with electric vehicles, but hey there's electric vans coming soon too...
Alot of the motor industry is having problems at the moment. Alot are investing in developing markets (Eastern Europe/China/India), and guess what? Fiat are right there too. It's only Renault (with the Dacia brand) that's really stolen a march on Fiat imo