The alfa logo - Alfa Romeo Forum
You are currently unregistered, register for more features.    
General Alfa Discussion Strictly Alfa Romeo talk only!

Thread Tools
(Post Link) post #1 of 7 Old 09-05-08 Thread Starter
Status: -
AO Member
Join Date: Apr 2008
Posts: 48

Member car:


The alfa logo

St georges cross and a snake? Whats that about then?

It was the first thing my girlfriend asked me when she saw the car and I haven't a clue what its about.

Dr S is offline  
Sponsored Links
Status: -
Join Date: Mar 2008
Posts: 384
Re: The alfa logo

Culled from Wikipedia -

In 1910 a draughtsman named Romano Cattaneo was given the job of coming up with a badge for a new Milan-based company, ALFA. The story goes that as he was waiting for a tram at the Piazza Castello terminus in Milan, he gained inspiration from the great Visconti family's red cross and biscione (human child-bearing serpent) coat of arms emblazoned over the great door of Castello Sforzesco.

In 1918 after the company was purchased by Nicola Romeo, the badge was redesigned with the help of Giuseppe Merosi, including now the City of Milan's emblem and that of the Visconti family in a circular motif, bordered by a dark blue metallic ring containing the inscription "ALFA - ROMEO" and "MILANO" separated by two Savoy dynasty knots to honour the Kingdom of Italy.

After the victory of the P2 in the inaugural Automobile World Championship in 1925, Alfa added a laurel wreath around the logo.

In 1946 after the victory of the Italian Republic Savoy knots were replaced with two curvy lines.

The name "MILANO", the hyphen and the Savoy knots (lines) were eliminated when Alfa Romeo opened the factory at Pomigliano d'Arco, Naples in early 1970s.
carolineS is offline  
Status: The BSD says konnichiwa
Global Mod Team
BigFoot's Avatar
Join Date: Jul 2003
Location: Japan
County: Tokyo
Posts: 114,689
Re: The alfa logo

Link here: Alfa Romeo - Wikipedia, the free encyclopedia

BigFoot is offline  
Status: -
Join Date: Mar 2008
Posts: 384
Re: The alfa logo

Originally Posted by BigFoot View Post

That's the one
carolineS is offline  
Status: -
AO Silver Member
jug's Avatar
Join Date: Jul 2007
Location: United Kingdom
County: Durham
Posts: 3,681
Re: The alfa logo

Originally Posted by Dr S View Post
St georges cross and a snake?
jug is offline  
Status: Too many Alfas
AO Gold Member
Spider95's Avatar
Join Date: Aug 2007
Posts: 7,426
Re: The alfa logo

The true meaning of the Serpent eating the human apparantly represented the good of Christianity devouring the evil forces of the Saracen Muslims bearing down on Europe at the time of the Visconti rule in the fourteenth century. As a Heraldic device it was extremely evocative and of course today the emblems of the Visconti rulers of Milan still stir the emotions. It really is a superb badge for a motoring marque: there is nothing else quite like it.
Spider95 is offline  
Status: - Update
Posts: n/a
Re: The alfa logo

Abit more info

Go Back   Alfa Romeo Forum > Misc Lounges > Community Discussions > General Alfa Discussion

alfa , logo

Thread Tools
Show Printable Version Show Printable Version
Email this Page Email this Page

Posting Rules  
You may post new threads
You may post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is Off
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off

For the best viewing experience please update your browser to Google Chrome