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(Post Link) post #1 of 7 Old 09-05-08 Thread Starter
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The alfa logo

St georges cross and a snake? Whats that about then?

It was the first thing my girlfriend asked me when she saw the car and I haven't a clue what its about.

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Re: The alfa logo

Culled from Wikipedia -

In 1910 a draughtsman named Romano Cattaneo was given the job of coming up with a badge for a new Milan-based company, ALFA. The story goes that as he was waiting for a tram at the Piazza Castello terminus in Milan, he gained inspiration from the great Visconti family's red cross and biscione (human child-bearing serpent) coat of arms emblazoned over the great door of Castello Sforzesco.

In 1918 after the company was purchased by Nicola Romeo, the badge was redesigned with the help of Giuseppe Merosi, including now the City of Milan's emblem and that of the Visconti family in a circular motif, bordered by a dark blue metallic ring containing the inscription "ALFA - ROMEO" and "MILANO" separated by two Savoy dynasty knots to honour the Kingdom of Italy.

After the victory of the P2 in the inaugural Automobile World Championship in 1925, Alfa added a laurel wreath around the logo.

In 1946 after the victory of the Italian Republic Savoy knots were replaced with two curvy lines.

The name "MILANO", the hyphen and the Savoy knots (lines) were eliminated when Alfa Romeo opened the factory at Pomigliano d'Arco, Naples in early 1970s.
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Re: The alfa logo

Link here: Alfa Romeo - Wikipedia, the free encyclopedia

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Re: The alfa logo

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That's the one
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Re: The alfa logo

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St georges cross and a snake?
FAIL!
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Re: The alfa logo

The true meaning of the Serpent eating the human apparantly represented the good of Christianity devouring the evil forces of the Saracen Muslims bearing down on Europe at the time of the Visconti rule in the fourteenth century. As a Heraldic device it was extremely evocative and of course today the emblems of the Visconti rulers of Milan still stir the emotions. It really is a superb badge for a motoring marque: there is nothing else quite like it.
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Re: The alfa logo

Abit more info

Alfaowner.com
 
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