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(Post Link) post #1 of 14 Old 29-03-18 Thread Starter
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Alfa Romeo & Jeep Showrooms...Really?

I decided to buy a Giulia after 6 years of selling my 159ti and moving on to the Audis.

What I noticed thogh, the confused appearance of the new Alfa Romeo showrooms by placing them next to the ugly Jeeps. Plus that partition deviding the show room on the middle...makes you feel like the Jeep & AR salesmen hiding behind each side of that black wall !


I really question the AR UK (or perhaps Milan branding management) common sense. Why they didn’t have Abarth instead and leave the Jeep with Fiat for those who want practically over passion.

I lived in NY and saw some dealers have Alfa Rome with Maserati under one roof and the rest of the FCA cars in another showroom.


For info...I placed my order just after the New Year and after 10 weeks I started to worry with the lack of information from the dealer....

Oh well...at least Its not a Cherokee!
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'cough.


I suppose you'll be telling us that the extra special non-tradesmens' Audi entrance
at VAG dealers made you feel special?

ARUK will be dead within 5 years if they don't increase sales
and joint FCA dealer are the way to increase coverage and
footfall.


Don't knock it. Works perfectly everywhere else. I would have been less
likely to buy a Jeep if I'd not been buying Alfas and Fiats from the local
dealer for the last 17 years. Relationship is everything in this game.
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I can see the point - Abarth and Alfa share more brand values than Jeep & Alfa. However I suppose they put Alfa & Jeep together because they share price points (Renegade/Compass/Giulietta, Giulia/Cherokee, Stelvio/Grand Cherokee). Abarth are effectively Fiat's with a different badge and more performance, so that's why they're lumped together.

I don't dislike the approach, but I wish they'd consider putting Alfa with Maserati, especially in areas where there's no Alfa dealer coverage but there is a Maser dealer, such as in Edinburgh, Cardiff & Manchester. I also have reservations about having to take the £60k odd Quadrifoglio's to the same dealer that services a £15k MiTo or even (in some cases) a £10k Fiat Panda. An option to take QFs to a Maser dealer should be available, I think.
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Quote:
Originally Posted by DavicPoio View Post
I decided to buy a Giulia after 6 years of selling my 159ti and moving on to the Audis.

What I noticed thogh, the confused appearance of the new Alfa Romeo showrooms by placing them next to the ugly Jeeps. Plus that partition deviding the show room on the middle...makes you feel like the Jeep & AR salesmen hiding behind each side of that black wall !


I really question the AR UK (or perhaps Milan branding management) common sense. Why they didn’t have Abarth instead and leave the Jeep with Fiat for those who want practically over passion.

I lived in NY and saw some dealers have Alfa Rome with Maserati under one roof and the rest of the FCA cars in another showroom.


For info...I placed my order just after the New Year and after 10 weeks I started to worry with the lack of information from the dealer....

Oh well...at least Its not a Cherokee!
My other car is a Cherokee
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Quote:
Originally Posted by JTD_Liam View Post
I can see the point - Abarth and Alfa share more brand values than Jeep & Alfa. However I suppose they put Alfa & Jeep together because they share price points (Renegade/Compass/Giulietta, Giulia/Cherokee, Stelvio/Grand Cherokee). Abarth are effectively Fiat's with a different badge and more performance, so that's why they're lumped together.

I don't dislike the approach, but I wish they'd consider putting Alfa with Maserati, especially in areas where there's no Alfa dealer coverage but there is a Maser dealer, such as in Edinburgh, Cardiff & Manchester. I also have reservations about having to take the £60k odd Quadrifoglio's to the same dealer that services a £15k MiTo or even (in some cases) a £10k Fiat Panda. An option to take QFs to a Maser dealer should be available, I think.
Putting Alfa with Maserati might make you feel special but you can be assured service bills would be nicely aligned as well. I don’t need to feel that special. My 4C does that all by itself.
cannotstop, MalcQV and duemila like this.
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(Post Link) post #6 of 14 Old 30-03-18 Thread Starter
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Quote:
Originally Posted by DavicPoio View Post
I decided to buy a Giulia after 6 years of selling my 159ti and moving on to the Audis.

What I noticed thogh, the confused appearance of the new Alfa Romeo showrooms by placing them next to the ugly Jeeps. Plus that partition deviding the show room on the middle...makes you feel like the Jeep & AR salesmen hiding behind each side of that black wall !


I really question the AR UK (or perhaps Milan branding management) common sense. Why they didn’t have Abarth instead and leave the Jeep with Fiat for those who want practically over passion.

I lived in NY and saw some dealers have Alfa Rome with Maserati under one roof and the rest of the FCA cars in another showroom.


For info...I placed my order just after the New Year and after 10 weeks I started to worry with the lack of information from the dealer....

Oh well...at least Its not a Cherokee!
My other car is a Cherokee[IMG class=inlineimg]https://www.alfaowner.com/Forum/images/smilies/teacher.gif[/IMG]
Opps! 🙂
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(Post Link) post #7 of 14 Old 30-03-18 Thread Starter
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Originally Posted by TheGrimJeeper View Post
'cough. <img src="https://www.alfaowner.com/Forum/images/smilies/tut.gif" border="0" alt="" title="TUT" class="inlineimg" />


I suppose you'll be telling us that the extra special non-tradesmens' Audi entrance
at VAG dealers made you feel special?

ARUK will be dead within 5 years if they don't increase sales
and joint FCA dealer are the way to increase coverage and
footfall.


Don't knock it. Works perfectly everywhere else. I would have been less
likely to buy a Jeep if I'd not been buying Alfas and Fiats from the local
dealer for the last 17 years. Relationship is everything in this game. <img src="https://www.alfaowner.com/Forum/images/smilies/wink.gif" border="0" alt="" title="Wink" class="inlineimg" />
VAGs don’t mix their brands under one roof &#x1f642; i moved to Audi because I never liked Mitto or Giulietta and the rubbish dealer I used to deal with!! Fingers crossed this time!
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Audi has a complete range of cars. People are said to ask "which Audi shall I buy" , having decided on Audi. Alfa is not in the same position. Jeep is more complimentary to Alfa than Abarth in my opinion even if in questionable taste!
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VAG share premises here.
Although Skoda & Seat customers are forced to use the rear entrance.


Audi don't have the full range. No SUVs capable of doing snow or unmetalled roads.

Any salesguy worth his salt should be able
to upsell a Fiat to a Jeep. Or a Jeep to a Stelvio.


And as a Jeep owning Alfisti , I don't mind subsidizing Alfa owners. You're all welcome!
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What do you mean , the Q7 e-Tron I saw in Sadlers Wells yesterday was staying parked really well and the freeze-thaw has ruined the metalled roads!
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You went to the ballet? Get you!
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No I went to the Aramstore and then to a meeting.
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Quote:
Originally Posted by ALFAGUY147 View Post
Putting Alfa with Maserati might make you feel special but you can be assured service bills would be nicely aligned as well. I don’t need to feel that special. My 4C does that all by itself.
It won't make me feel special at all - I have a Giulietta so will be going knowhere near a Maser dealership, thanks!

Was merely saying it'd be a good way to plug gaps in the dealer network in the UK without attaching Alfa to the same building selling Fiats, which is what happens here in many instances - going completely against Alfa's aspirations to move upmarket. In the case of QF owners - at £60k plus, these cars cost more than some Maserati models so I can't see the owner being too bothered by Maser service prices IF the quality is better than it often is within the existing Alfa network.

There's no harm in it being an option, but i'll bow to your superior knowledge of the UK Alfa dealer network, seen as I only live here!
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Quote:
Originally Posted by JTD_Liam View Post
It won't make me feel special at all - I have a Giulietta so will be going knowhere near a Maser dealership, thanks!

Was merely saying it'd be a good way to plug gaps in the dealer network in the UK without attaching Alfa to the same building selling Fiats, which is what happens here in many instances - going completely against Alfa's aspirations to move upmarket. In the case of QF owners - at £60k plus, these cars cost more than some Maserati models so I can't see the owner being too bothered by Maser service prices IF the quality is better than it often is within the existing Alfa network.

There's no harm in it being an option, but i'll bow to your superior knowledge of the UK Alfa dealer network, seen as I only live here!
Jeez, all I was trying to say is that pairing Alfa up with Maser, as happens on occasion here in Oz, results in higher service charges. I bought mine at Fiat-Alfa dealer and have it serviced there with a 4C trained tech with whom I have talked to directly. I have compared service costs with other 4C owners who bought from the Alfa-Maserati dealership and I’m way in front. I have also felt very well treated by the staff, so no complaints from me. Even though I paid cash for my 4C, a saving of $500 is not to be sneezed at for what was essentially the same service. That’s my experience. I simply don’t see how the pairing up with Maserati can result in more sales for Alfa. Maser buyers aren’t going to look twice at the interior of an Alfa and then there’s the full Ferrari engined pedigree. I think Alfa and Maser buyers are two different types. Don’t claim to know your market at all, just going on my own experience of the way things are down here. What’s going to sell cars is a quality product, price, quality after sales service and dealer supported trade-in values. If you know your new Alfas’ value will plummet over the first few years, but the new Audi/BMW/Merc dealer will support you when you go to upgrade, which will you buy? I have the Alfa virus so have little free choice in the matter. The dealers in our part of the world have been notoriously unsupportive of trade-in values. This is one reason I don’t change my Alfas that often as I don’t want to regularly incur those substantial financial losses. I didn’t mean what I said to be a personal attack nor claim superior knowledge of your market.

Last edited by ALFAGUY147; 31-03-18 at 07:08.
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