Interview with FCA Design Boss - Alfa Romeo Forum
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(Post Link) post #1 of 4 Old 16-01-18 Thread Starter
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Interview with FCA Design Boss

Detroit 2018: Dodge Ram and Jeep Wrangler, firm members of the FCA family - Car Design News
"It's an education for me... we had to show the Italians what Jeeps were, they had to show us what Alfa Romeos were, but it's been awesome."

"That's what makes them great designers, they just understand the product. What we try to do is have them live a day in the shoes of the customer: if it's a Jeep we send them off-roading, if it's an Alfa Romeo we send them to Milan to the Arese museum. I don't like to design and throw away the heritage, that's ridiculous."

"we've opened up the sketching to the [studios in] the different regions of the world, just to see what they would think it should be," Gilles says. "Ultimately the design was done by Americans, but we always open it up: we give the opportunity to sketch and to give us some ideas. It's hilarious sometimes, to see an Italian sketch a Jeep, because they have a certain perception of what a Jeep should be, so it's neat to see!"
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Expecting the 12 inch screen in the new Ram truck to make its way into Maserati products
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(Post Link) post #3 of 4 Old 19-01-18 Thread Starter
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The Autocar report on the new Jeep Cherokee says it shares it screen with the Maserati Levante. And it seems quite an acceptable size for a Jeep of that size rather than an expensive SUV.
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(Post Link) post #4 of 4 Old 19-01-18 Thread Starter
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More of a marketing observation than one of Design though.
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