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Looks like preserving Alfa exclusivity takes no effort at all...

Here's a link to a thread on the Saxo Sports Club forum, where I posted when I had my VTR before getting the 156. Someone's after a new car for 15k and is umming and ahhing between a Golf R32, a Boxster, some other miscellaneous German cars, and a 147 GTA.

Despite my vehement enthusing about the Alfa, everyone else is going on about an assortment of fast but bland cars that he would be better off having - of course not without the obligatory "Italian cars are sh*t" comments.

So it seems we don't have to make any effort to preserve the Alfa brand exclusivity - even when they're presented as an option, the masses have no particular interest in them! Which in this case can only be a good thing

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Re: Looks like preserving Alfa exclusivity takes no effort at all...

Agreed

Cars are something people get to love, and to do so, one needs to feel special about owning and driving one.


Alfa's exclusivity is definitely a plus
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Re: Looks like preserving Alfa exclusivity takes no effort at all...

The philistines have been educated
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Re: Looks like preserving Alfa exclusivity takes no effort at all...

Praise the lord for the narrowminded public
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Re: Looks like preserving Alfa exclusivity takes no effort at all...

the poor peasants just don't get it do they?

GOOD
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Re: Looks like preserving Alfa exclusivity takes no effort at all...

people have been brainwashed into believing that germanic build quality is superior to anything else in the world.

If anything they are very clinical cars that seem to be devoid of emotion, whereas Italian cars are renown for their passion and that shows in the design and implementation.

for the last few years i have driven german made cars or car from german manufaturers, relaible they are not, some of them have shocking issues couplied with dealers who really couldn't give a rats backside, it has amased me how they manage to preserve their reputation.
 
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Re: Looks like preserving Alfa exclusivity takes no effort at all...

branding is very powerful, it tells us what to believe, even what to feel, and that affects the way we act and what we do. alfa's branding is a lot better than you'd think, despite the shoddy build quality, rediculous depreciation, reliability from hell and terrible image we still love them so much that we not only own them but also try to get other people to own them. well done alfa you've made us all your *****es, you can do whatever you want, even go FWD, and still we come back for more against all sense and reason.

other marques dont have to fight the same battles as alfa so its easier for them to build brand loyalty, even with a crapper product, which proves that branding has a bigger impact on sales than the product you sell.
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Re: Looks like preserving Alfa exclusivity takes no effort at all...

Yeah this is so true, I love it! Rely on the great british public for a thorough display of ignorance and w00t, you have an exclusive vehicle! Alfa's are so rare, some people have no idea what they are, assuming it's an expensive import!

It's quite simple really - 3 decades of german advertising spend have thoroughly brain washed the British public (and probably most other nations). I remember hearing "Vorsprung Durch Technik" and "The Ultimate Driving Experience" over and over and over again as a child and teenager in Britain. Yet every BMW I have driven (I've done a few thousand miles in my mum's 3 BMWs over the last 10 years) has been mediocre in handling, peformance, stability and looks. What's 'ultimate' about that? The sticker price, probably!

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Re: Looks like preserving Alfa exclusivity takes no effort at all...

It's always a good one to point out that the electrics in Alfas are mainly German, so the 'Italian electrics' statement is a load of pony.
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Re: Looks like preserving Alfa exclusivity takes no effort at all...

in my experience more than half of the fiat group's serious (car off road) faults are due to bosch components.
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Re: Looks like preserving Alfa exclusivity takes no effort at all...

Cmon! do we really care what Saxo drivers think of our Alfas
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Re: Looks like preserving Alfa exclusivity takes no effort at all...

Quote:
Originally Posted by Trouty View Post
Cmon! do we really care what Saxo drivers think of our Alfas
Nope,
You can always tell if an Alfa is being driven by an ex Saxo owner though, it will have lexus lights
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Re: Looks like preserving Alfa exclusivity takes no effort at all...

haha thats true!
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(Post Link) post #14 of 21 Old 20-02-08 Thread Starter
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Re: Looks like preserving Alfa exclusivity takes no effort at all...

Quote:
Originally Posted by symonh2000 View Post
Nope,
You can always tell if an Alfa is being driven by an ex Saxo owner though, it will have lexus lights
Oi, mine doesn't have Lexus lights!

It has GTA lights
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Re: Looks like preserving Alfa exclusivity takes no effort at all...

Quote:
Originally Posted by symonh2000 View Post
Nope,
You can always tell if an Alfa is being driven by an ex Saxo owner though, it will have lexus lights
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Re: Looks like preserving Alfa exclusivity takes no effort at all...

Had the same experience on a photo forum, of all places, when someone asked about cars. A couple of us suggested a 166 but got the usual you don't want an Alfa crap. When I asked if anyone had any practical expereince of alfas there was a deafening silence on the matter. Except one guy who came back and said his mechanic said they were rubbish. Well, that's all right then, it must be right.
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Re: Looks like preserving Alfa exclusivity takes no effort at all...

I was quite surprised the other day - ran into some car nuts at a party all around my age (21) and my car was parked outside. Every single one was like, 'woah who owns the alfa?!' The grin on my face was unimaginable. They were all impressed.

So maybe its changing slowly, or it just takes talking to *real* car enthusiasts to get any respect. Of course, good old clarksey has (in admittedly round about ways most of the time) helped the cause with his comments.
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Re: Looks like preserving Alfa exclusivity takes no effort at all...

Suits me. My old 147 was several grand cheaper than my mates A3s and was a much more comfortable and higher spec car. And it drew more interest.

I am slow to suggest an Alfa to anyone-I prefer them to ask.
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Re: Looks like preserving Alfa exclusivity takes no effort at all...

hah hah hah.

Saxos: Another car the French didn't
buy because they were so bad, but
Citroen managed to ship them off
to Blighty and get young people
to buy by throwing in free insurance

Ah that Gallic guile.
 
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Re: Looks like preserving Alfa exclusivity takes no effort at all...

Quote:
Originally Posted by jay w View Post
...for the last few years i have driven german made cars or car from german manufaturers, relaible they are not, some of them have shocking issues couplied with dealers who really couldn't give a rats backside, it has amased me how they manage to preserve their reputation.
I read somewhere (sorry can't find the ref.) that these owner satisfaction statistics can be a bit unreliable (in Norway it's often the BMW owners that comes out as the most satisfied). There was said to be a slight problem since e.g. BMW owners would never admit to any shortcomings or faults with their cars, whereas other groups would be far more critical

I can sort of picture it:
Interviewer: Do you have any problems with your car?
BMW owner: Was? Nein! Mein Würstwagen ist perfekt!
Alfa owner: Mamma mia! There was a suspension squeak disturbing a Puccini opera on the radio!

Different cars for different people.

Edit: It may be worth mentioning that Alfas dont' appear in Norwegian car statistics. Their exclusivety is pretty much secure.

DJ

P.S. No offense to the real enthusiast Bimmer Pilots out there.
--

Last edited by DrJustice; 20-02-08 at 20:18.
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Re: Looks like preserving Alfa exclusivity takes no effort at all...

I certainly think thats an aspect of it - I mean, a lot of us here are incredibly critical of the cars and brand, yet love them dearly. Even the woman who rang me to ask about my experience with the ARUK help line made it absolutely clear that they wanted to know exactly what I liked and disliked about the car - I can't imagine anyone from BMW ringing up and asking the same thing.
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