Big new 8C advert above the A4 - Alfa Romeo Forum
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(Post Link) post #1 of 12 Old 12-02-08 Thread Starter
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Big new 8C advert above the A4

on the Hammersmith elevated section, anyone see it this morning?

Has a great photo and a tag line like:

"...and the planets aligned."

Pretty cool. Don't quite know what the point is as I thought they had pre-sold them all. Hey ho...
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Re: Big new 8C advert above the A4

Halo ads
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Re: Big new 8C advert above the A4

What BF says. Raises the profile of the marque (much better than an R8 after all )
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Re: Big new 8C advert above the A4

It also coincides with full page ads for the 147 Collezione.

The 8C has to earn it's development costs back somehow, eh?
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(Post Link) post #5 of 12 Old 12-02-08 Thread Starter
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Re: Big new 8C advert above the A4

Aren't they releasing a few thousand 8C convertibles soon? Maybe this is to keep the market profile up in the meantime. Certainly high profile!
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Re: Big new 8C advert above the A4

Pics?
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Re: Big new 8C advert above the A4

God bless Alfa. A hugely expensive ad campaign for a car. You can't buy.

(I know it's Halo effect. It just made me chuckle when I saw it)

g
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Re: Big new 8C advert above the A4

Quote:
Originally Posted by Scudetto View Post
God bless Alfa. A hugely expensive ad campaign for a car. You can't buy.
That is the Italian way of doing things
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Re: Big new 8C advert above the A4

It's quite clever really, builds upon the impression of exclusivity that people associate with Alfas, yet when they find they can afford one are really chuffed.

Anyway, given the rate of depreciation of Alfas I'm looking to own an affordable 8C in a few years
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(Post Link) post #10 of 12 Old 13-02-08 Thread Starter
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Re: Big new 8C advert above the A4

It is quite clever I guess, well off people go "Wow what's that?!" go into the nearest Alfa dealer, discover it's sold out but they can have a top of the range Spider/Brera at a third of the price... "What a bargain, let's get two, his and hers" they say...

So goes the movie in my head!
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(Post Link) post #11 of 12 Old 13-02-08 Thread Starter
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Re: Big new 8C advert above the A4

Quote:
Originally Posted by JimmerUK View Post
It's quite clever really, builds upon the impression of exclusivity that people associate with Alfas, yet when they find they can afford one are really chuffed.

Anyway, given the rate of depreciation of Alfas I'm looking to own an affordable 8C in a few years
Good luck, the new ones don't seem to be dropping fast! Second hand 8C ad posted on here was up for 150,000 wasn't it? That's depreciation of minus 50%!
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Re: Big new 8C advert above the A4

Alfa are running the 8C ad's in most of the motoring press in February.
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