AO Silver Member
Join Date: Feb 2005
Location: Auckland, New Zealand
Re: Alfa Romeo says 'don't drive drunk'
That is a really good ad.
You see the picture and think "What? Why?", then you've got to read the text. Bam, and the Alfa Romeo name is stuck in your head together with a positive connotation ("Oh, isn't that sweet of them, they care!").
But really they've got you.
A nice complement to, and possibly more effective than, the usual emotive-picture-of-a-car-on-a-back-road style ad.