Re: Alfa Romeo's 1000 days to recovery
"The UK customers are the most sophisticated in the world," says Mr de Meo, "and customer relationships and profitability have to be good in Britain. If we can do it there, it should work anywhere."
Presumably the reason we are being 'Screwed' in Australiaa with cars over 1 year old being sold as new cars and no choice...yes it keeps cost down but BMW for example offers a lot of choice ....... and sells 5 times or more as many cars
For example in the first 3 months of 2007
Alfa sold 463 (up from 373 in 2006)
BMW sold 3,726 (down from 3,856 in 2006)
VW sold 6,377 (up from 4,075 in 2006)
Audi sold 1,929 (up from 1,366 in 2006)
Not sure how this compares i.e. Alfa to BMW sales in places like the UK
From what I understand of the Australian market , it is one of the toughest and competative markets in the word. Probably the reason that Alfa sell the same numbers of cars in Australia these days as they did nearly 30 years ago when we had less than 2/3rds the current population and import quotas and high import tarrifs.
Last edited by Stori; 01-02-08 at 07:30.