They have high hopes for Maserati sales.
According to another article;
"Maserati can be the biggest in the highest segment of luxury cars. This is the belief of all the people working for the beautiful brand right now, and thus CEO Harald Wester too. A 100% Italian luxury brand. With no less than three production locations and the heart still in Modena, they don’t seem to be taking half-measures. Officine Maserati, in the Torinese district Grugliasco, will be the biggest with more than 100.000 square meters. Eventually 1.500 people will work in this biggest Maserati-factory ever.
The number of points of sale will go from 250 to 425 by 2015. At this time, Maserati has a market share of around 21% in the highest segments. They’re expecting to be market leader in the future with a customer base of 940.000 owners, a lot more than the current 190.000. The annual production should be around 50.000 units and 80.000 Quattroportes should be built over a period of 7,5 years. The new QP starts early 2013 in Europe and China, to travel across the ocean and reach the US around May. America will be the biggest market (45%), followed by China (15%) and the UK (5%). They’re expecting 15% of the sales to come from Europe. Next to the Quattroporte, there’s also the E-segment Ghibli, SUV Levante, successor to the GranTurismo (which will be more compact than the current version) and a mid-engined sports car coming. Looks promising!"
And this is assuming they can maintain what makes them special...