...a guy spoke about his job of defining a brand identity DNA for Ferrari and he said it wasn't possible because more than one new model is developed at the same time etc.
No offense to your profession Cue2, but as a member of the great unwashed and a casual observer, bull5hit is spouted by those who design cars.
Year after year after year, we hear these cliches:
"The next generation of VW/Audi/Seat/Skoda will have a more 'emotional design'; I'm not sure what 'emotion' they had in mind (boredom?), as they unveil another dull as ditch-water potato.
"We have design studios in Paris, Rome and Vienna, so we can capture the european light in our designs." Oh. And look. Here comes the latest slab of ugly shi5mobile from Kia. So much for the benefits of 'European light'.
"Design-wise, we want our customers to draw the link from the 3er and their later desires to own a 5er." Eh? Who the chuff are you kidding? No one buys a 5er because of 'generational visual links to a 3er'; their company plonks it on the company car list simply because the PCP payments were a bit lower than those of an E-Class.
Obviously, there is credibility in car design and there are some excellent designs out there. But if I have to hear about 'emotional' design or 'family links' no one gives a stuff about ever again, I think I'll scream.