Trapped in Arnold
AO Silver Member
Join Date: Mar 2013
Location: United Kingdom
County: West Lothian
Hamfisti nails it. Alfisti will overlook the outdated tech, occasional bit of hard plastic and tolerate the often woeful after care. Conquest sale customers from Audi, BMW, Mercedes and JLR simply won’t. They’ll walk into the showroom, be faced with a bunch of heavily discounted 500s and Renegades, wonder why there are so few Alfas, be annoyed they can’t test drive the model they’re interested in, be shocked at the high monthly payments and simply go back to their usual brand.
The product is brilliant so, this time, Alfa have absolutely no excuses. They could have taken on the world and reestablished their place in the premium market and they have completely f**ked it up. If this was their last chance then I’m afraid to say it’s probably game over.
What went wrong? Too few of the original 8 models made it to the market on time, or at all. Stelvio was too late. Giulia should have launched with a Sportwagon and coupe, not waited to see. The 124 should have stayed an Alfa and resembled, as close as possible, the gorgeous Pininfarina concept. 4C should have been a much better car at launch. How can Jamie Porter sort a flawed car so easily that had an entire team of engineers develop it? Giulietta should have been replaced by now. That’s such a no brainier. But few in Alfa seem to have one. And the final part, and the biggest, they should have invested in the dealer network. We’ve watched so many good dealers close because they’ve been starved of product and investment from Alfa. All that’s left are the big pile-em-high-sell-em-cheap-screw-the-customer mega franchises and they are completely the wrong image for this segment.
Current: Giulia Quadrifoglio
Previous:Giulietta QV TCT, Evo X FQ330, WRX STI 330S, RX8 PZ, RX8, Civic Type R, Civic SR VTEC, Civic ESi, Alfa 33 Permanent 4, Civic VTI, Metro 1.3GS