Chrysler-Fiat CEO Sergio Marchionne acknowledges a conflict over whether Maserati or Fiat dealers will sell Alfa Romeos in the United States, but said his plan is that “the best performing Fiat dealers will be the ones that will be entitled to have a crack at Alfa Romeo distribution.”
His statement differs from one in late September by Harald Wester, the global head of Fiat’s Alfa Romeo and Maserati brands, and an underling of Marchionne.
Wester told Automotive News in an e-mail that the Alfa Romeo 4C coupe, which is intended to lead Alfa Romeo’s return to the United States, would be sold through U.S. Maserati dealers when it arrives next year.
Maserati’s 68 U.S. dealerships are outside of the Chrysler dealer network, which includes about 210 Fiat dealerships that had expected to sell Alfa Romeos.
Last week, in an amended filing to the Securities and Exchange Commission related to its proposed initial public offering, Chrysler Group was unequivocal about where Alfa Romeos will be sold in North America.
“In 2011, we began distributing Alfa Romeo vehicles in Mexico, and have exclusive distribution rights for Alfa Romeo in the U.S. and Canada,” Chrysler wrote in the amended filing.
An earlier version of the section read: “we expect to sell Alfa Romeo vehicles in the U.S. and Canada.”
Chrysler spokesman Gualberto Ranieri declined requests for comment on the new wording.