Alfa Romeo Forum - View Single Post - Giulia Sales in Europe and US...another 159 saga?
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(Post Link) post #8 of Old 4 Weeks Ago
Status: Get it remapped....
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Jimbon1973's Avatar
Join Date: Sep 2014
Location: United Kingdom
County: Devon
Posts: 392

Member car:

Giulia Veloce

The dealer network for me is one half of the issue. The good news? It is being dealt with; however this means that we've seen many close that don't want to abide by Alfa's new, more stringent rules. So whilst it seems that there's very few left, at least those left are committing time and cash to the Alfa brand by redeveloping their dealerships and standards.
The second half is advertising. I've worked in marketing for many years, and I find it utterly incomprehensible that no money was put behind (real money) the wave of incredible PR that both models had at launch. Just incredible that a few £ms weren't spent which could have catapulted Alfa into a larger player.

The only wonder I have on this is whether they decided not to do B because A was a work in progress??
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