Alfa Romeo Forum - View Single Post - Giulia Sales in Europe and US...another 159 saga?
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(Post Link) post #6 of Old 4 Weeks Ago
Hamfisti
Status: Loving my first Alfa
AO Silver Member
 
Join Date: Feb 2017
Location: Towcester
County: Northamptonshire
Posts: 1,035

Member car:

Giulia QV

Quote:
Originally Posted by DavicPoio View Post
Giulia sales figures in both continents have literally halved in the period up to March last year...!

What is it that makes such struggle to sell such beautiful work of art? Dealers network, alfisisti being endangered species or Alfa Romeo historical shambolic customer service?

Sales data in the US:

Alfa Romeo Giulia US car sales figures

Sales Data in Europe:

Alfa Romeo Giulia European sales figures
Alfisti being a dying breed is not the issue. Relying on alfisti only to create the necessary sales would have been the problem. It seems that many of the true alfisti on this site are simply circling awaiting the used price of Giulias to reach a level where they can change out of their much loved 159/Brera/whatever.

Alfa needed conquest sales. They made some headway, but the points Lizard made are spot on. Competition is tough and Alfa can't afford to give consumers any excuse not to buy their cars - whether is it lack of dealers, poor quality of dealers, old generation infotainment tech or lack of facelift.

It is such a shame as the Giulia and I guess the Stelvio are truly class leading in respect of driving dynamics.
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