Its totally up to you, there are a few choices open to you and its worth knowing about all of them before you part with your cash.
Panel Filter - This is simply a replacement filter made out of better quality materials which needs no modifaction to the car at all, just take out the old one and replace it with the new one, you might add a pony if you lucky but its more to do with better filtration than bhp gains.
GTA intake upgrade - under the wheel arch housing is the intake pipe which feeds into the bottom of the factory air box, now the GTA item is alot bigger at the opeing and alot of people also remove the resinator to increase the induction noise. With the addition of the panel filter from someone like K&N, Pipercross or Green this is often seen as the best choice to go for.
Open cone filters - These are often seen as the first and easiest upgrade, these simple bolt on induction kits should add a few bhp and really make the eninge rev alot more freely, the only really problem is that that can and will suffer from Heat Soak ie drawing in warm air from the engine bay there by losing bhp, a good cold air feed will help but not 100%
Enclosed induction kits - these are abit more expensive but cut out alot of the heat soak problems as they are enclosed but you need to pick where you put their cold air feed as this is their only method of supply.
With aftermarket filters it should be look upon like this:
Open = Noise
Closed = Performance
But there are pro's and cons's to both.
In all fareness there is no one best option, if you want a sporty induction note and a slight increase in performance go for the open cone filter but probally the best for power gains is replacing the factory intake pipe with the GTA item and going for a upgraded panel filter.
Ask some one to post picks and how to guide to upgrading to the GTA intake, also click on my induction thread at the bottom of this post and have a read of that
