Do you blame Sergio trying to cut or least share costs with another company when Alfa Romeo has been losing at least 50 million dollars a year for the last 5 years?
The cost of developing a new spider was slated at 1.3billion euros to start from scratch.. And would have taken 3 years to develop (before production even starts) That kind of money and time Alfa doesn't have... Mazda's development on the new mx-5 is in advanced stages already. So for minimal money Alfa gets the best rwd platform (for affordable cars) and Mazda gets to offset costs of development by building the spider on Alfa's behalf.
Alfa needs partners if it's going to survive. Plain and simple.
Let's be honest, if Sergio did not take over FIAT, FIAT and Alfa Romeo would be dead right now. And I mean dead as in no more Alfa's EVER!! Now we have Alfas to look forward too.
4C, an SUV, new Giulia, new spider, apparently a MiTo replacement..
He is using yanky profits to help rebuild Alfa.. and with that I have no problem
Europe car sales are dead... He is shifting all attention to the US now. Look at the FIAT 500, started slowly now sales are booming in the US. If Alfa can replicate that once they back in the US they will break even by 2014.
Europe will be dead in terms of car sales for year's to come. He can't fix Alfa in a dead car market.
As a business orientated guy and Alfa mad guy I think what Sergio is busy doing could turn out to be the best thing that ever happend to Alfa Romeo.
Ps as a FIAT shareholder I expect him to cut costs and boost the bottom line.