Well, I suppose it isn't bland.
Unfortunately it is fussily designed with chaotic lines running riot all over the place. The front end is a a disaster, neither cute nor aggressive. It has the raised eyes' smile of a psycho!
It doesn't interest me enough to read up but I guess it is another piece of Bravo/whatever platform shared non-innovative badge engineering that is anathema to the original Lancia ethos and brand values.
It won't sell, especially in the UK. It is just too ugly.