She's happy to
AO Platinum Member
Join Date: Jan 2001
Location: United Kingdom
Re: Is it Safe?????
Welcome to AO. HR Owen is certainly considered a premium car retailer. I associate a lot of positives with the name HR Owen.
Here, we love and care for our Alfas hugely. Not from a 'brand aspiration' perspective, but because we love the cars, and Alfa's history. Alfa is a very different sell from some of the cars that HR Owen has sold in the past. IMHO, the AO-ers here don't build their status on the golf clubs they use, or the watches they wear; you're more likely to hear of the lyrics they love or what they did with their families at Christmas.
Remember - and this is important when you're selling - that Alfa is not a tawdry 'brand' like Audi or BMW. It is a slice of Italian culture, both past and present. Today, Alfa remains flawed. But embrace it for its charm and ability, rather than its golf-club status; with a 90 year history, a back (and current) catalogue of gorgeous cars, the 'golf club' is not a box that Alfa even cares to tick.
I hope that AO will help you in anyway that we can to further promote these warm, charming cars.
Even in the darkest hour, love comes shining through.
Then it doesn't seem so far from me to you.