Well for example, I have a Facebook profile
under my name. On it are photos of days/nights out, some (basic) things about me, a list of my friends, messages my friends have posted to my profile, and other things relevant to me as an individual.
In addition to this, I manage a Facebook page
for our Formula Student team, and another separate page
for the car itself. The pages have information about the team and the car, events they will be attending, messages and news from me on behalf of the team, and a list of people who are 'fans'
of the team/car - people who do not necessarily have any personal relationship with me, as the page
manager, other than that they want to be kept updated with and show support for the team/car.
In the case of AlfaOwner, I'm sure you'd agree it's more appropriate to have a page
than a profile
. As a person Ian, you may have a profile for yourself, which would have your personal friends on it and so forth. You'd then create a page
for AlfaOwner to promote the website and the club. It could be set up to promote club events (eg using an RSS feed from the forum), club members could become 'fans'
on Facebook, and so forth.
Hope that clears it up a bit