Sounds like good news but what does this actually mean to the none mechanicals (like me) on here?
Are these cheaper, better and easier to fit?
Yes to all 3.
The standard rubber mounts eventually degrade, fail and introduce excessive movement in the engine causing discomfort, knocks and strain on the drive train.
To replace them you would have to remove the inlet manifold, alternator, Power steering pump and finally the accessory mount so that you could get a hydraulic press in remove the old bush. And use a press to put the new bush in. Some mechanics may prefer to remove the lower engine mounts and jack the engine up instead but then there would be no access for a press and clearance would still be an issue. In short, replacing that mount is a pain.
These bushes will not degrade. They are also considrably easier to fit as they do not require a press.
They are also uprated, so slightly stiffer. This means that although they may increase the transmission of vibrations (only really an issue on diesels) They reduce the impact of lost power through the engine twisting on its mounts when you apply power. This will increase the life span of the other mounts and appear to give you better throttle responce.
As for price, they are slightly more expensive to buy but cheaper to fit so you would make a saving in Labour.