Join Date: Jul 2007
Location: New Zealand
How to sell a car...
I'm enjoying the variety of For Sale threads that are popping up as England goes into winter... Soon everyone here will be selling their GTV/Spider.
Seems to me that it's going to be low-risk low-return (trying to sell here) as there are more sellers than buyers and everyone knows too much about what they're buying. No. 1 rule of selling anything: the seller must know more than the buyer. Food critics rarely dine at McDonalds!
Last time I sold a 164, I worked hard to get it looking fantastic (new paint, highly polished the rest) and made sure everything worked. I took some great photos in a scenic location. I advertised that the car was "the best Alfa Romeo ever made, because it is the least-Alfa Alfa Romeo ever made", "a more stylish alternative to a BMW 5-series", "there is no work to do on this car, so you are not buying a project", and that it "wasn't appropriate for an Alfa Romeo enthusiast, I want this to go to someone who has never driven an Alfa before, ideally someone who knows nothing about cars". I didn't mention anything at all about the replaced cambelt, water pump, air conditioning compressor, shocks and balljoints, etc. because there's no point when you're trying to sell to those who don't know about such things. I listed it under BMW on the auction website, and also included two photos of a shabby-looking Toyota Camry the same age, to reinforce how great the 164 looked.
It worked, I got a good price of $2500 (last year, for a '92) while other 164s languished unsold for $1000, $500, $12000, and $7000 in the "enthusiasts only" auctions. Mine went to a leather-clad biker type (Harley lover) and he is really impressed by it, even months later. Everything still works. It's actually his first car.
When you're selling a car, particularly an aspirational car like an Alfa Romeo, you're selling a dream. Make sure the buyer gets a tangible grasp of the dream. You simply have to put in the work first to make sure the car is good.
Think outside the box people - pick your target market and go for it... maybe an ad in the window of your local hair salon? Or garden centre? School? Hardware store? Golf club? Gym? Many possibilities to recruit first-time Alfa drivers!
'00 GTV V6, '08 FIAT 500, shell and parts for a '71 FIAT 850 Coupe
Last edited by alexGS; 31-10-11 at 00:00.